New York Times Co. Combines Wirecutter and Sweethome into Single Site
Turntables, tumblers and telescopes. A year after its $30 million acquisition of review sites The Wirecutter and The Sweethome, The New York Times Company combines the two popular sites and relaunches them as a unified, mobile-first site, Wirecutter, accessible at TheWirecutter.com. With a new logo, colors and fonts, Wirecutter’s features a single column design and brings all their reviews on everything from biking gear and electronics to office furniture and baby products. Past content and more than 62,000 reader comments are being transferred to the new site.
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