Under Armour Launches Personalized Subscription Box for Activewear
Activewear company Under Armour (NYSE: UA, UAA) has entered the personalized subscription box market, launching ArmourBox to provide active adults with new workout gear at 30-, 60- or 90-day intervals. When a new member signs up, they complete a personal profile which includes goals, needs and style. An ‘Official Outfitter’ hand-selects four to six pieces of Under Armour gear for the member to try on. The member has a week to try everything on or return it. If the member keeps all the pieces, they save 20 percent off the entire shipment. There are no fees for styling, shipping or restocking. Think of it as a Stitch Fix for active adults.
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