CNN to Launch Tiered Subscriptions with Exclusive Content in 2018
In the next five years, CNN plans to generate $1 billion in online revenue, reports the Wall Street Journal. Part of its plan includes digital subscriptions for live events and exclusive content on specific topics such as features on CNN Money and CNN Politics. Using a tiered model, Time Warner-owned CNN will still offer some content for free, but it is trying to leverage exclusive content to compete with other media organizations and publishers. Variety reports that CNN will be experimenting with several business models.
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