November 10, 2017

Pandora’s subscription products, including Pandora Premium, and other changes, such as 250+ new featured playlists, are helping the company grow its subscriber base and revenue. In fact, in its third quarter financial report, Pandora reported that its new Pandora Premium product had crossed the 1 million subscriber milestone, and its total subscribers have grown to 5.19 million, a 29 percent increase year-over-year. In addition, ad RPMs hit an all-time high of $70.27, a 21 percent increase, and daily active users on consumer electronics and automotive platforms are up 36 percent year-over-year.