Day: November 20, 2017

Meredith May Buy Time Inc. with $600 Million in Backing from Koch Brothers

Auto-renew Subscription, Business Operations, Business Strategy, Consumer Media and Publishing, Consumer Services, Entertainment and Streaming, Memberships, Mergers and Acquisitions, News, Product Development, Revenue and Sales / Dana E. Neuts

With $600 million in backing from the Koch brothers, Meredith Corporation is making a third bid to acquire Time Inc., reports The New York Times. Meredith, publisher of Eating Well, Allrecipes, Family Circle and Shape magazines, tried to buy Time Inc. earlier this year, but couldn’t arrange the needed financing for an acquisition. The Koch brothers’ infusion of cash, and $3 billion in financing from Citibank, Barclays, Credit Suisse and Royal Bank of Canada could help seal the deal as early as next week, says The Times. The deal would likely include all of Time Inc.’s properties, though the status of some pending sales of Time Inc. magazines is not clear.

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STATPACK: Crowdfunding Trends

Business Strategy, FInance, Research, Research and Benchmarks, Subscriber Only / Subscription Insider

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STATPACK: Influence Marketing Trends

Research, Research and Benchmarks, Subscriber Only, Subscription Business Marketing / Subscription Insider

Influence Marketing is an increasing part of marketing strategy and budgets and if its included in yours, know the data that can inform your program. In this Subscription Insider STATPACK, we look at Influence Marketing. We examine marketing spend, who is doing it, goals, benefits, challenges, channels used to engage influencers, and the leading strategies that benefit from influencer involvement. In addition, we look at the financials of influencer budgets, earnings and compensation, influencer effectiveness and impact, as well as blogging and social media marketing as related to influencers. Download the 85-page PowerPoint with 37 charts and graphs, with three embedded excel workbooks to access all the research and data.

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November 20, 2017

Meredith May Buy Time Inc. with $600 Million in Backing from Koch Brothers

STATPACK: Crowdfunding Trends

STATPACK: Influence Marketing Trends

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