November 24, 2017

Five on Friday: Website Accessibility, Net Neutrality and GDPR

In keeping with the theme of Thanksgiving, this weeks Five on Friday is a bit on the meaty side. In this weeks edition, Poynters Melody Kramer shares tips for ensuring your subscription website is accessible to disabled customers and prospects, the Washington Post reports on a possible rollback by the FCC of net neutrality rules, we offer resources on Europes General Data Protection Regulation which goes into effect May 2018, Crains Chicago Business cuts out comments, and Slate banks on the three-legged stool for success – membership, redesign and a better ad experience.

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Delivering Donations: How Nonprofits Can Use Subscription Marketing to Build Recurring Revenue

Giving Tuesday is a new holiday, the Tuesday after Thanksgiving, that encourages donations, especially online. Thats a great way to inspire donors, but for continuing engagement that builds relationships and leads to recurring donations, treat charitable givers as do subscription companies — build an ongoing relationship that provides value to donors and gives them the feeling that their donations are a value proposition.

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