Developers Get Access to New Subscription Features in App Store

Auto-renew Subscription, Business Services, Consumer Services, Industry Announcements, News, Paywall, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition, Subscription Apps /

Apple might not have been wearing a red velvet, fur-lined suit, but on Monday the tech giant played Santa Claus, giving developers access to new subscription features in the App Store. The new features include introductory pricing and limited-time free trials on auto-renewable app subscriptions, reports Apple Insider. The goal is to help developers attract – and keep – new customers.

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