March 8, 2018

Netflix Stock Jumps After Partnership with Europe’s Sky TV Announced

Last week Netflix (NASDAQ: NFLX) announced a partnership with Sky TV, a European-based satellite TV subscription broadcaster. The first-of-its-kind deal caused Netflix stock to jump from $290.39 per share on March 1 to $321.16 yesterday. Just a month ago, Netflix stock was valued at $250.10 (February 8), making an increase of $71.06 in a month’s time.

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The Ad Trap: Why and How B2B Media Should Look to Subscription Revenue

In the age of the Internet, and especially since the Great Recession of 2008, the value proposition of print advertising has faded, only partly replaced by online digital advertising, and even that seems shaky. Instead, some media companies and information publishers are looking at ways to monetize their audience directly with the option to subscribe to new, premium products that may replace or co-exist beside legacy magazines.

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