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March 30, 2018

Salesforce Agrees to Buy MuleSoft for $6.5 Billion

Auto-renew Subscription, Business Operations, Business Services, Mergers and Acquisitions, News, SaaS and Cloud Services, Subscription Apps /

In merger and acquisition news, last week Salesforce (NYSE: CRM), a cloud-based CRM provider, agreed to acquire MuleSoft (NYSE: MULE) for $6.5 billion. MuleSoft provides platforms for building application networks that connect enterprise apps, data and devices, both in the cloud and on site. The company has more than 1,200 customers including Coca-Cola, Audi, AT&T, Unilever, Netflix, Intuit, Amtrak and Anheuser Busch. MuleSoft will be used to power Salesforce’s new Integration Cloud to offer and improve personalized, customer experiences.

Salesforce Agrees to Buy MuleSoft for $6.5 Billion Read More »

Five on Friday: GDPR Prep, Metrics and Subscription Jobs

Auto-renew Subscription, Business Operations, Business Services, Business Strategy, Consumer Services, Data and IoT, Entertainment and Streaming, Freemium, News, Product Development, Revenue and Sales, Subscriber Only, Subscription Business Marketing /

Before you settle in to watch the Final Four match-ups this weekend, take a look at this weeks Five on Friday. In todays edition, MarTech Today offers suggestions for companies who have procrastinated their GDPR preparations, Billboard reports that the U.S. music industry has the highest revenue now than it has in a decade, thanks to subscriptions, Inc.com shares performance metrics every company should be tracking, Shopify suggests tools for managing your Instagram accounts, and last but not least, everyones favorite Five on Friday feature – subscription job opportunities!

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