Day: April 2, 2018

Major Microsoft Reorganization Shifts Focus to the Cloud

In a memo to employees last Thursday, Microsoft (NASDAQ: MSFT) CEO Satya Nadella announced a major company reorganization that includes the formation of two new engineering teams: Experiences & Devices to be led by Rajesh Jha and Cloud + AI Platform to be led by Scott Guthrie. The reorganization shifts the company’s focus away from the Windows operating system and onto the company’s strongest business units, office productivity software, artificial intelligence and cloud technology. This is the biggest reorganization at Microsoft since Nadella became CEO in 2014, according to The Seattle Times.

STATPACK: B2B Marketing Trends

Business Media and Publishing, Business Services, Business Strategy, Research, Research and Benchmarks, Subscriber Acquisition, Subscriber Only, Subscriber Retention, Subscription Business Marketing / Subscription Insider

Marketing Business-to-Business (B2B) information, data and services businesses are very different than consumer marketing. The challenge is, much of the data focused on marketing is consumer focused. Not anymore. This Subscription Insider STATPACK provides trends for B2B marketing, its leaders, plus B2B marketing strategy and effectiveness trends. Most absolutely shocking stat to us? Only 39% of B2B companies have a formal marketing plan … in 2018!Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download this 78-page PowerPoint with 34 charts and graphs to access our trend data and statistics focused on B2B Marketing Trends.

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April 2, 2018

Major Microsoft Reorganization Shifts Focus to the Cloud

STATPACK: B2B Marketing Trends

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