December 7, 2018

AT&T Shares 2019 Strategy and Details about WarnerMedia’s SVOD Service

In a special webcast last week, AT&T (NYSE: T) shared an update on its success strategy for 2019, following its acquisition of Warner Media. The webcast offered information about the company’s plans for next year, including financial guidance for full year 2018 and 2019 and details about WarnerMedia’s direct-to-consumer streaming video on demand service, which includes three tiers of service. AT&T’s updated guidance is as follows:

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Five on Friday: Media, Membership and Meal Kits

In this weeks Five on Friday, Digiday explains how the direct-to-consumer membership model can improve retention, Forbes tells us how much the average person is spending on media annually, FeedStuffs explores the future of meal kits, the American Press Institute provides guidance for news sites on how to improve subscription registration and payments, and Media Post shares how The New York Times is using Google Cloud to expand its ad campaign.

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