Tabloid National Enquirer Is For Sale – Is It a Bargain or a Bad Idea?

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Last week, American Media, Inc. confirmed that the rumors are true – supermarket tabloid National Enquirer is up for a sale, including its U.S. and U.K. editions, along with AMIs Globe and National Examiner brands. Is this a bargain or a bad idea? According to an April 10 news release, AMIs board has done a strategic operational review and decided it is exploring strategic options to tell the tabloids. AMI also owns Us Weekly, Mens Journal, OK!, In Touch, Muscle & Fitness and other media assets, and it has been growing its experiential marketing and events division and will focus on those businesses instead.

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