Brightback Raises $11 Million to Fund Subscription Retention Software
Earlier this week, San Francisco-based Brightback announced it has raised $11 million to fund its customer retention automation software platform designed specifically for subscription businesses. The software startup helps reduce customer cancellations and improve sustainability for companies like SparkPost Crazy Egg, Copper, GitBook and Mailshake. Brightbacks Series A funding round was led by Index Ventures. Point Nine Capital, Matrix Partners and Rembrandt Venture Partners also participated in the funding round.
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