May 3, 2019

Enterprise Launches Car Subscription Service in Three States

Enterprise kicked off the month by launching Subscribe with Enterprise, the companys first car subscription service. The new subscription service will be tested in three states to start: Minnesota, Missouri and Nevada. For one monthly fee, subscribers can choose from more than 20 makes and models, including different vehicle classes including full-size, small and mid-sized SUVs and light duty trucks. They can swap out their vehicles up to four times a month.

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illustration of the number five, representing the five subscription business topics for this column, Five-on-Friday

Five on Friday: Fitness Subscriptions, Facebook Redesign and Top Jobs

Happy May! As the days get longer, weve got plenty of great subscription articles to share including how fitness subscriptions are making exercise and personal training at home more convenient, Meredith Corp. has Sports Illustrated on the bidding block and Authentic Brands appears to be the frontrunner, Facebook announces a major redesign, Instagram is testing a feature that hides likes and view counts, and LinkedIn shares top subscription jobs.

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