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October 25, 2019

Amazon Creates a Built-for-Kids Kindle Reading Experience

Auto-renew Subscription, Business Media and Publishing, Consumer Services, Entertainment and Streaming, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscription Apps /

Amazon is trying to appeal to kids and families with the release of new built-for-kids Kindle Kids Edition and Fire HD 10 Kids Edition tablets. Along with these new products, Amazon is expanding its Amazon FreeTime app and FreeTime Unlimited subscriptions. The new Kindle Kids edition is a tablet designed just for kids, including a long-lasting battery, a two-year guarantee, access to over 1,000 eBooks with FreeTime Unlimited and a kid-friendly case for $109.99.

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illustration of the number five, representing the five subscription business topics for this column, Five-on-Friday

Five on Friday: Transformations, Acquisitions and Retention

Auto-renew Subscription, Business Operations, Business Services, Business Strategy, Consumer Services, Entertainment and Streaming, Industry Announcements, Mergers and Acquisitions, News, Payment Processing, Product Development, Revenue and Sales, Subscriber Only, Subscriber Retention /

  Taking a break from the MLS conference semi-finals, the World Series or the kick-off of the NBA season? We’ve got some interesting subscription features for you. McClatchy lays off 30 employees as it continues its digital transformation, Meredith Corp sells the MONEY brand to Ad Practitioners LLC, and American Press Institute shares examples of how publishers have successfully retained subscribers through engagement. Also this week, Netflix is raising $2 billion in debt to pay for content, and the Financial Times adds consultancy to its list of services to help other publishers learn from their paywall success.      Last week, in an email to staff, McClatchy president and CEO Craig Forman outlined big changes coming to the organization as it continues its digital transformation, reports Poynter. The changes include leadership shifts and changes to functional areas (News, Finance, Customer and Product, and Operations). They also include layoffs of about 30 employees, or 1% of staff. None of the layoffs will come from reporting positions. …

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