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December 23, 2021

Smithsonian Magazine: Transforming a Beloved Magazine into a Multiplatform Experience

Smithsonian: Transforming a Beloved Magazine into a Multiplatform Experience

Auto-renew Subscription, Business Model, Business Operations, Business Strategy, Growing, Magazines, Memberships, Newsletters, Product Development, Subscriber Only /

In 2020, Smithsonian magazine began a transformation to explore revenue and retention opportunities while giving their audience a rich, multiplatform experience.

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