Case Study Lessons: Ancillary Training Helps Augment Subscription Sales for SaaS

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As more and more software companies transition to a subscription model, it’s great to see them adopt some of the same best practices that digital publications have known for a while.That’s the case with Bonitasoft, a business processing software company and focus of this week’s Case Study lesson.As we cover in our Case Study, Bonitasoft grew subscription revenue by 82% in 2013. But even more interestingly, the company garnered 20% of its revenue from professional services and 15% from training.In fact, with the success of e-Learning sites like Lynda.com, we’re surprised SaaS companies didn’t adopt an e-Learning model sooner. But they seem to be slowly catching on, with Adobe launching a video tutorial library ahead of its adoption of a subscription-based model.Bonitasoft’s other ingeneous method was to adopt a freemium membership model to its software sales, forming community discussion boards and such to generate prospects and keep them engaged over time. For more on this, check out the Case Study on Bonitasoft on Subscription Site Insider.

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