Source: Funko
You can never get enough of Disney, right? That’s what Funko thinks. Funko, known for its Marvel, Star Wars and DC Comics collectibles, is about to jump on the Disney bandwagon, creating a bimonthly subscription box – Disney Treasures – focused solely on Disney Collectibles. Every other month subscribers will receive a themed box that will include an exclusive Pop! Vinyl, accessories, collectibles and more!
Source: Funko
The March Disney box, for example, is pirate-themed and includes Smee Pop! And the Wicked Wench Dorbz Ride, a theme park exclusive. Funko says the boxes will feature the most memorable Disney movies and theme park moments, and all items are 100% exclusive Disney collectibles and accessories. Funko says that each themed box is available in a limited supply and items in the boxes are exclusive to Disney Treasures members.
“We believe this is the most unique subscription box available today,” said Funko CEO, Brian Mariotti, in an announcement. “We’re tremendously excited about the inclusion of collectibles from Disney Parks. That includes characters and vehicles from any ride in Disneyland or Disneyworld, and many of the characters in those rides that were never sold outside the parks can now reside in the Disney Treasures box from Funko.”
Plans are available in 12-month, 6-month or pay-as-you-go frequencies. The boxes range in price from $24 to $26 per month. In the U.S., shipping is an additional $6.95. In Canada, shipping is $14. Regardless of the subscription plan selected, all subscribers receive the same box, but the more months someone subscribes to, the cheaper each box gets and more perks they get. All plans are automatically renewable unless the subscriber turns off the auto-renew option. Pay-as-you-go subscribers are billed every other month and can skip months if they don’t want that particular offering.
Source: Funko
Insider Take:
Whether you are 5 or 75, you likely grew up with Disney, so Disney products aren’t just for kids anymore. People of all ages love Disney and Disney collectibles. This is a way for Disney and Funko to partner in a fun, new way while also earning recurring revenue to capitalize on the subscription economy. These Funko-style subscription boxes are likely to appeal to Disney fans, but also to Funko fans who want to expand their other collections. It’s a new twist on the subscription box theme.