Even though email marketing is the #1 marketing tactic for acquiring new subscribers, there are little industry benchmarks for subscription and premium content publishers. Most of the email stats out there are concerned with use content marketing to sell products and services, not content itself.That’s why we surveyed more than 70 subscription marketers and digital publishers for our new Email Marketing Benchmark Report for Subscription Content. And one of the most interesting facts we discovered is that open rates for digital publishers’ emails are actually higher than other industry norms.

While most industry benchmarks report a 15% open rate for newsletters, paid content sites are getting an open rate near 25%! And open rates really start to soar when publishers engage with their subscribers through retention, onboarding and customer service emails, going as high as nearly 50%!These are promising stats, illustrating that audiences are even more willing to engage with email from merchants who specialize in content development, instead of those that use content to sell another product or service.And while the open rates for straight marketing offers is lower, subscription and paid content marketers need not worry. Simply including a mix of paid and free content in newsletters, or reminder readers to subscribe in sidebars and footers of customer service emails, will get your offer in front of more eyeballs than a straight marketing email.If you’re interested in similar statistics that can help you benchmark your email marketing performance for subscription sales, then you’ll want to buy our Email Marketing Benchmark Report for just $99. In addition to benchmark stats, you’ll get helpful tips and tactics to improve your email campaigns and ROI. Check out the Executive Summary to find out more.