New Customer Marketing: Always Be Converting
Bringing potential customers to the endpoint of the sales funnel is a complicated business, especially in todays convoluted marketplace of potential contacts with a new subscriber. But a multi-faceted approach to converting leads into subscriptions can also be powerful if marketers take care to optimize each potential point of entry.
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Michael Moran Alterio
Michael Moran Alterio is Subscription Insider’s staff writer focused on subscription business trends and research. He is a journalist and data analyst with over 20 years of experience with a keen sense for the story behind the spreadsheet.
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