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Anne Holland

Case Study Lesson: Compete.com’s Clever Homepage Design

Business Services, Subscriber Only /

Based on our exclusive interview with Compete.com’s Senior Internet Marketing Manager Drew Fortin, Subscription Site Insider’s newest Case Study examines how the site attracts triple the traffic of its more established competitors, and how it’s converting those visitors into paying subscribers. To my mind, one of the best lessons that other B2B subscription database & research publishers should take to heart from this Case Study is how cleverly Compete.com’s homepage is designed.Most B2B database sites have…

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Know Anyone Who Wants to Sell Their Subscription or Membership Site? Brokerage Offers a 10% Client Referral Fee

FInance, Subscriber Only /

Mark Daoust, Founder of Quiet Light Brokerage, just contacted me to let me know he’s offering a 10% referral fee. Quiet Light specializes in acting as a broker between buyers and sellers of small-mid-sized sites mainly in the $100k-$1 million range. They cover a variety of business models, including subscription content sites and paid membership sites, but also including other ecommerce and ad-based sites. Mark’s team typically receive a 10% commission on any sales they help broker.…

Know Anyone Who Wants to Sell Their Subscription or Membership Site? Brokerage Offers a 10% Client Referral Fee Read More »

Case Study Lesson: Paywall A/B Test Helps Increase Paid Membership Sales by 51.8%

Subscriber Acquisition, Subscriber Only /

Our sister site, WhichTestWon.com, published a new a/b testing case study about the paid membership site SEOMOZ this week. SEOMOZ memberships range from $79 month to $2200+ per year. So this a/b test may make a big difference to their (already healthy) bottom line. The site tested two completely different versions of its paywall — one was a short page featuring bulleted lists of features and benefits for each level of membership. The other was a…

Case Study Lesson: Paywall A/B Test Helps Increase Paid Membership Sales by 51.8% Read More »

Case Study Preview: Can a Blogger Make a Living by Asking for Donations?

Subscriber Only /

I’ve been a bit snotty on the donations-for-content front in the past. Sure I contribute to public TV and Wikipedia.  But I guess my gut said, if your content is good enough, why not man-up and require payment to access it? Subscription Site Insider’s new Case Study on blogger Ira Stoll’s business Model changed my mind. Stoll has a mission beyond simply making a living by publishing something online. He focuses on a beat that he…

Case Study Preview: Can a Blogger Make a Living by Asking for Donations? Read More »

New Federal Law Concerns Online Subscription Sites & Paid Membership Sites: If You Do Recurring Billing or Trial Offers – Watch Out!

Subscriber Only, Technology /

Last Wednesday, Dec. 29th, President Obama signed a new law known as the ‘Restore Online Shoppers Conference Act’ into being immediately. This new Act affects your business if you market services on the Internet to US consumers and you either offer recurring billing (also known as auto-renew) and/or you offer trials requiring a credit or debit card that will be charged when the trial is over. That’s the vast majority of companies in the online subscriptions,…

New Federal Law Concerns Online Subscription Sites & Paid Membership Sites: If You Do Recurring Billing or Trial Offers – Watch Out! Read More »

New (Free) Training Video for Newspaper Execs: How to Grow Paywall Sales by 25-150%

Subscriber Acquisition, Subscriber Only /

We’ve just posted an on-demand video version of our training webinar for newspaper industry execs. Thanks to support from the Newspaper Association of America (the NAA), this video is free to access. It’s about 50-minutes long and includes lots of examples of real-life newspaper paywalls along with specific research-based rules on how to fix them. The surprising thing to the NAA was just how many newspaper execs showed up for the live webinar when it was…

New (Free) Training Video for Newspaper Execs: How to Grow Paywall Sales by 25-150% Read More »

Behind-the-scenes Fastcase Subscription Site Case Study: Why They Don’t Hire Virtual Staff

Subscriber Only, Technology /

We just published a new exclusive Case Study in Fastcase. I was lucky enough to conduct the interview myself as Insider’s normal editor out on vacation.  One neat thing you won’t find in the Case Study is the fact that this subscription site with more than 500,000 paid online users requires that nearly all 20 staff members work out of its offices in downtown DC. I thought that was kind of strange, given how (a) incredibly…

Behind-the-scenes Fastcase Subscription Site Case Study: Why They Don’t Hire Virtual Staff Read More »

Most Subscription Sites Are Breaking US Laws: The Perils of Autorenews and Trial Offers

Subscriber Only, Technology /

I’ve been involved in selling and reporting on selling online subscriptions since 1995. On a daily basis. So I’m kinda freaked out by all the new stuff I’m learning as we work with specialist attorney Lisa Dubrow on our upcoming virtual workshop Laws on Recurring Billing & Trial Subscriptions: How to Avoid Trouble. There are more laws and regulations on autorenewals for online subscriptions than I ever suspected. California just enacted a new one this month…

Most Subscription Sites Are Breaking US Laws: The Perils of Autorenews and Trial Offers Read More »

B2B Premium Niche News Publisher Says His #1 Subscription Marketing Tactic Isn’t Online

Business Services, Subscriber Acquisition, Subscriber Only /

He’s got a great Twitter following, a strong opt-in email list and solid SEO for keywords that count in his industry… but publisher Dan McGovern of the premium b2b news site, Sustainable Food News, told us in an exclusive interview for our Case Study this week that an offline marketing tactic is what sells the most subscriptions. Turns out Dan’s most important subscription marketing tactic is getting on a plane and personally attending as many industry…

B2B Premium Niche News Publisher Says His #1 Subscription Marketing Tactic Isn’t Online Read More »

How Wikipedia’s Missing Out on Substantial Funding

Subscriber Only /

Every year at about this time, Wikipedia runs site-wide ads pitching for donations. There’s a tasteful series of photos of Jimmie Wales making his personal appeal and then an offer for the amount of your choice from $20-$250. You can give via the form or through a wide variety of avenues. But, unless you’ve integrated Wikimedia into your payroll deductions (which is, frankly, a bit much) you can’t opt to have your credit card charged…

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