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Will Apple’s Recent Acquisition Mean Trouble for Digital App Subscriptions?

Business Services, Mergers and Acquisitions, News, Subscription Apps /

Apple’s purchase last month of the Dutch digital magazine publishing platform Prss has raised questions about their plans for developing a news aggregation app, potentially crashing the profusion of stand-alone subscription publishing apps. For years Apple has held to a philosophy of allowing print publishers to develop apps and sell digital subscriptions within the App Store. This relationship was mutually beneficial: Apple would get their cut and publishers would have a ubiquitous location from which to…

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How Subscription Merchants Can Prevent Card Declines After Retail Data Breaches

Business Strategy, News, Payment Processing /

This week it was Staples. Two weeks ago, K-Mart. Before that Target, Dairy Queen, and Home Depot. And the list goes on. When it comes to retail data breaches, all signs point to no end in sight. While it’s bad enough for customers to have their credit card information compromised, declines for recurring billing occur due to the failure of the new card information to be updated by the customer. Human nature abounds. This leads to huge problems…

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Cratejoy Launches Subscription-as-a-Service Software

Business Strategy, Industry Announcements, News /

Have an existing business and a loyal clientele? Cratejoy may just be what you need to take it to the next level. Cratejoy is an Austin, TX-based startup that just this week received $4 million in investor funding. It provides customers with a software platform to create and manage their own online subscription box service, where a recurring monthly fee is charged in exchange for a mailed box full of products, the contents of which are…

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The New York Times Abandons Opinion App Subscriptions

Business Strategy, News, Subscription Apps /

In a surprise October 1st announcement, the New York Times told employees that they are planning to cut 100 newsroom jobs. A major reason cited for this cutback is the failure of NYT Opinion, a digital content app launched with much fanfare just this past June. So what went wrong in such a short amount of time? For starters, the price was too high. A monthly subscription cost $6, while the digital subscription price for access…

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BitTorrent Goes Mainstream and Launches Paywall for Thom Yorke’s New Album

Business Strategy, Industry Announcements, News, Subscriber Acquisition /

Thom Yorke, the perpetually paranoid siren of all things technological and lead singer of British alternative-rock band Radiohead, last week released his second solo album Tomorrow’s Modern Boxes, exclusively for purchase on BitTorrent. This paywall introduction is a first for BitTorrent Inc, which is the corporate entity and public face of the immensely popular BitTorrent file-sharing platform. BitTorrent allows users to freely upload and download any and all media, most of which is explicitly not paid for. It’s…

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Air Force Times Launches Subscription App for $1.99/Month

Industry Announcements, News, Subscriber Acquisition, Subscription Apps /

Responding to an increase in mobile use by its military audience, The Air Force Times has introduced a new subscription app for smartphones and tablets. While the newspaper has been available online for some time, the introduction of the new app was part of an overall digital upgrade that will include a redesigned website. Vice president and general manager of Military Times, Peter Lundquist, said in a news release, “Our military audience is consuming news on…

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3 Tips from Harvard Business Review on Getting Value from ‘Old’ Content

News /

While legacy publications have been slower to transition to digital platforms, they often have an advantage over new, digitally native publications: a decades- or centuries-long archive that can be monetized for retention and cross-sells. In a recent interview with Folio Magazine, Sarah McConville, Harvard Business Review’s VP of Marketing, shared tips from HBR’s success in monetizing its archives. McConville says to first begin with audience need, specifically what the customer values. Helping the reader to find…

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