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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!

Dana E. Neuts

WWE Stock Takes a Cheap Shot After Spike in TV Subscriptions

Business Strategy, Entertainment and Streaming, News /

Yes, you read the headline right. WWE’s stock plunged last week following record numbers of viewers tuning into WrestleMania 31, the highest grossing live event in WWE’s history. Why the drop? According to Investors.com, despite the spike in viewing and a 77% conversion rate from free viewers to subscribers in February, the year-old WWE Network says the spike may be temporary, which caused stock prices to plummet 15%. Since last year’s WrestleMania, WWE has had a…

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Cox to Convert to Metered Paywall for “My” Sites This Summer

Business Strategy, News, Paywall /

Starting in July, Cox Media Group will begin using metered paywalls instead of hard paywalls for the paid versions of four of its newspaper sites, reports NetNewsCheck in an exclusive interview with Mark Medici, Cox’s senior vice president of audience strategy. The change will affect Cox’s four “My” sites, the paid versions of its free site For example, The Atlanta Journal-Constitution’s free version is AJC.com. The paid version resides at MyAJC.com. Currently, MyAJC.com – which sports…

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Subscription Headlines Round-Up

Business Strategy, Entertainment and Streaming, Industry Announcements, Magazines, News, Payment Processing /

Metered paywalls, 24-hour subscriptions, improved payment systems and over-the-top Internet TV are all in the news this week. We’ve got those headlines here, in case you missed them: Creating a Subscription Business for Your Firm Pays Investors.com Facebook May Host News Sites’ Content New York Times Netflix for Magazine Services Explains Why They’re Not Doomed PBS MediaShift ChargeBee Seeks to Improve Subscription Billing Subscription Content How a Hobby Foreign Affairs Blog Became a Paywalled News Destination – and a Business Nieman Lab Pandora to Experiment with…

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Pandora to Experiment with 24-Hour Subscriptions

Auto-renew Subscription, Business Strategy, Consumer Services, Entertainment and Streaming, Freemium, Industry Announcements, News, Revenue and Sales, Subscriber Acquisition, Subscription Apps /

Last week Music Business Worldwide reported that Pandora plans to experiment with bite-sized subscriptions, allowing registered users to purchase the ad-free version of Pandora for 24 hours for only $0.99. Pandora CFO Mike Herring said this is ideal for parties or other celebrations where you want to play Pandora without the ads, but you aren’t ready to commit to a monthly or annual subscription. For those who do subscribe to Pandora’s premium product – Pandora One…

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Hearst Magazines: Digital Single-Copy Sales Are Up, But Digital Subscriptions Are Down

Business Strategy, Magazines, News /

There is good news and bad news for Hearst magazines. The good news is that digital single copy sales for 2014 are up by more than 100,000. The bad news is that Hearst’s top magazines – Good Housekeeping, Cosmopolitan, O, the Oprah Magazine, Woman’s Day, Redbook and Seventeen – lost more than 100,000 digital subscriptions as of December 2014. Cosmopolitan, the biggest earner in the bunch, accounts for the majority of that loss, down more…

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Subscription Headlines Round-Up

Business Strategy, Entertainment and Streaming, News /

Happy Friday, all! If you are winding down your week and want some interesting reading, Sony, The Seattle Times and subscription success secrets below will not disappoint. Digibyte: Adobe’s Subscription-Only Bet Pays Off Diginomica Sony Unveils Pricing, Availability of Vue Online TV Service Wall Street Journal SubscriptMe Takes the Hassle Out of Managing Subscriptions Subscription Content All the News Where It Needs to Fit: Redesign Lessons from The Seattle Times Medium The Secret Ingredient to Subscription Success Information Age Why Legacy Publishers Should Emulate Rather than…

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The Guardian’s Membership Model Attracts Tens of Thousands of Paid Members in 6 Months

Business Strategy, News, Subscriber Acquisition, Subscriber Retention, Subscription Apps /

“Support open, independent journalism and experience the Guardian brought to life.” That was the Guardian’s plea six months ago when it launched its membership program, an experimental business model that would help support the independent news organization financially while providing a new way for readers to get involved. As the Guardian explains it in its six-month report to the public, the idea was to allow readers the opportunity “to support and defend the Guardian’s ability to…

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LinkedIn Streamlines Premium Subscription Plans & Raises Prices

Business Services, Business Strategy, News, Subscriber Acquisition /

LinkedIn has recently made changes to its premium subscription plan, including a price increase, to convert some its 332 million registered users into premium subscribers. In the third quarter of 2014, LinkedIn reported that only 20% of the company’s revenue comes from premium subscriptions, for a total of $114 million. It looks like LinkedIn wants a bigger piece of the pie, so it has streamlined its premium subscription plans, reducing more than a dozen options into…

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The Toronto Star’s Paywall Comes Tumbling Down April 1

Business Strategy, News, Subscription Apps /

Last fall we reported that the Toronto Star, Canada’s largest newspaper, was planning to tear down its paywall. Instead of relying on subscriptions as a sustainable revenue stream, the Toronto Star will rely on digital advertising on its enhanced, interactive tablet edition, which is free to users. Late last week the Toronto Star announced that its paywall would finally come tumbling down on April 1. On that date, all content on the Toronto Star’s website, TheStar.com,…

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Subscription Headlines Round-Up

Business Services, Industry Announcements, News, Payment Processing, Subscription Apps /

There is never a dull moment in the subscription industry, and this week is no exception, including news about everything from paywalls and perfume to coffee and the cloud. Here are some of this week’s highlights: The Guardian Reports on its Membership Program, Six Months In The Guardian Cloud Subscription Software Player Zuora Lands $115 Million Re/code 4 in 10 TV Households Also Subscribe to Netflix, Amazon or Hulu CNN Money Adobe Debuts Next Generation of Programmatic Marketing Tools Subscription Content LinkedIn Makes 4…

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