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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!

Dana E. Neuts

Jukely Now Offers Unlimited Concerts in NYC & LA for $25/month

Business Strategy, News /

Music lovers in New York City and Los Angeles can now get unlimited access to concerts for $25/month through Jukely. In exchange for the monthly price tag, subscribers can get tickets for up to one concert per day. Granted, they won’t be Maroon 5 or Katy Perry tickets, but they allow music fans the opportunity see new acts in participating cities. Here’s how it works. Tickets are posted to the Jukely website two days before an…

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Subscription Headlines Round-Up

Business Strategy, News, Subscriber Acquisition /

Netflix’s new plans, a growing millennial media market and USA Today’s mobile success are just a few of the subscription industry topics on tap this week. Here is a sampling of what’s going on in the subscription world right now: Netflix Accelerates Global Push as U.S. Growth Slows Reuters 5 Things Media Companies Are Doing Wrong with Paid Content INMA U.S. & Canadian Millennials Will Spend $62 Billion on Media in 2015 Subscription Content Time Spent or Time Well Spent – How…

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6 Ways to Optimize Your Digital Marketing NOW!

News, Subscriber Acquisition, Subscription Apps /

In 2014, 25% of all marketing dollars were spent on digital marketing, and that figure is expected to grow to 33% this year, according to Kim Garst for Huffington Post. As such a large piece of the marketing pie, digital marketing should be part of every subscription company’s overall marketing plan, but where do we begin? Here are six ways you can optimize your digital marketing now. Gather quality data. Measuring our marketing efforts helps us…

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U.S. & Canadian Millennials Will Spend $62 Billion on Media in 2015

Business Media and Publishing, Business Strategy, Entertainment and Streaming, News, Subscription Apps /

U.S. and Canadian millennials (18- to 34-year-olds) will spend more than $62 billion on movies, TV, music and other content this year, predicts Deloitte, a global consultant firm. With 83 million millennials in the U.S. and Canada, that equates to media spending of approximately $750 per person. Though $62 billion is a big number to spend on media, it represents less than 5% of total anticipated spending of $1.45 trillion this year for this age…

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Subscription Headlines Round-Up

Business Media and Publishing, Business Services, Business Strategy, News /

Publishing deals, unexpected revelations and lessons learned are among this week’s top subscription site stories. Here are some of the headlines: Big-5 publisher Macmillan adds its eBooks to Scribd and Oyster Gigaom Will emerging markets provide a new haven for print B2B magazines? The Media Briefing What do to when things go wrong: 3 lessons from Sony & Microsoft Subscription Content With new Charlie Hebdo cover, news value should have prevailed New York Times Google News now will crawl & index images hosted off…

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What To Do When Things Go Wrong: 3 Lessons from Sony & Microsoft

Business Strategy, News /

In the last two months, two high-profile companies – Microsoft and Sony – had two high-profile mishaps, one that was generated internally and one that was beyond the company’s control. As we reported in November, Microsoft began offering a scaled down version of Office 365 free to iPad, iPhone and Google Android device users. This was great news for consumers who need to create and edit Word, Excel or PowerPoint documents on their mobile devices. Within…

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Angie’s List Debuts Digital-Only Weekly Magazine in Apple Newsstand

Business Strategy, Magazines, News, Subscriber Acquisition, Subscription Apps /

With annual revenues exceeding $245 million, Angie’s List (NASDAQ: ANGI) has added another revenue stream with its latest product, Angie’s List Weekly, a digital-only weekly magazine designed for the iPhone, iPad and iPod. Created for Angie’s List members and prospective members, the new magazine complements other Angie’s List apps, its email newsletter and a monthly print magazine. What’s different about Angie’s List Weekly? First, nonmembers can download their first issue of Angie’s List Weekly free. Thereafter,…

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Subscription Headlines Round-Up

Business Strategy, Entertainment and Streaming, News, Subscriber Acquisition, Subscription Apps /

We’re just one week into the New Year, and already the subscription economy is setting the stage for 2015. Here is a sample of some of this week’s subscription industry highlights, including everything from publishing news to subscription comics: News Organizations Wrestle with Whether to Publish Charlie Hebdo Cartoons After Attack The Washington Post Kindle Unlimited’s Subscription Model Making Authors See Red Subscription Content New AOL Takes Form with Ad-Tech in Charge: Premium Content Sees Influence Fade Ad Age For Indie Writers…

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Magzter Launches New Tool for Publishing Fully Interactive Digital Magazines

Magazines, News, Subscription Apps /

Magzter, a cross-platform digital magazine publishing tool, book store and newsstand, announced last week that it is releasing a significant upgrade to its self-service digital publishing product-line with MagEnhance. MagEnhance will not only convert magazines into a digital format like its existing products do today, it will make them fully interactive with tools like rich text, links, slideshows, video, audio, animation, music, email and more. This platform will create a much richer magazine experience for…

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Subscription Headlines Round-Up

Business Strategy, Entertainment and Streaming, News, Payment Processing, Subscriber Retention, Subscription Apps /

With so much many news headlines and outlets, it is hard to stay on top of all of the important subscription industry news. We’ve rounded up a few of our favorite articles from the last week or so, ICYMI: Online Marketing Institute The Freemium Model: What’s All the Buzz About? Music Think Tank 3 Tips to Better Manage a Subscription-Based Business The Telegraph 2015 Will Be All Change for News Publishing and Content Cloud Computing on Ulitzer Five Ways to Quickly Monetize the…

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