Author: Dana E. Neuts - Page 310 - Subscription Insider

The Future of Digital Book Publishing and the Subscription Market: Predictions for 2015

Business Media and Publishing, Business Strategy, News, Subscription Apps / Dana E. Neuts

Last week Amazon announced a multi-year eBook deal with Macmillan Publishers, reported Bloomberg, Effective January 5, 2015, the announcement comes just a month after Amazon and Hachette Book Group settled a very public six-month dispute, and two months after Amazon and Simon & Schuster reached a multi-year deal. With more than 60% of the eBook market, Amazon is leading the digital publishing market – a $4 billion industry, according to IBISWorld – like a lion…

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10 Great Holiday Offers from Top Subscription Sites

Business Strategy, Entertainment and Streaming, News, Subscriber Acquisition / Dana E. Neuts

The Christmas holiday is just days away, and consumers are running out of time to shop. Savvy subscription sites are taking advantage of shoppers’ anxiety and the Internet’s immediate delivery for digital goods by creating great holiday offers. Here are some of our favorites from top subscription sites that may prove inspirational for Holiday and New Year’s offers on your subscription site. Wall Street Journal – Newsies and friends who like to be in the know…

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Lessons from HBO’s Content Marketing Strategy: Set John Oliver Free But Keep the Paywall

Business Strategy, Entertainment and Streaming, News, Subscriber Acquisition / Dana E. Neuts

Should publishers give away their content for free? Matthew Bryan Beck of SayDaily thinks so. That’s what he’s telling readers in his Dec. 11, 2014 article “Why John Oliver’s Digital Strategy is Winning the Internet.” While Beck makes some valid arguments, his reasoning is flawed. Let’s start with the premise. Last Week Tonight with John Oliver is a popular, weekly HBO show, available to subscribers. After each show, HBO releases clips of the longest segment (10…

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The Times & The Sunday Times post £1.7 million profit, first profit in 13 years

Business Strategy, FInance, News, Subscriber Acquisition, Subscription Apps / Dana E. Neuts

After 13 years in the red, including four years behind a paywall, The Times and The Sunday Times, owned by News U.K., a Rupert Murdoch company, have finished in the black – posting a profit of £1.7 million! Considering its £6 million loss in 2013 and a £70 million loss five years ago, this turnaround is quite impressive. How did The Times and The Sunday Times do it? By balancing multiple revenue streams (subscriptions, ad revenue,…

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Sony Challenges Cable TV with PlayStation Vue, a Web-Based, Subscription TV Service

Entertainment and Streaming, News / Dana E. Neuts

Last month the New York Times reported that Sony is testing a new, web-based, subscription TV service – PlayStation Vue. Now in beta testing in New York, Sony is offering over-the-top (OTT), live and on-demand television to select viewers in a 75-channel package including CBS, NBC, Fox, Comedy Central and the Food Network. Viewers must use their PlayStation 3 or 4 gaming consoles to watch programs online, but unlike cable TV, the experience is personalized, searchable…

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Readly Adds 50 Titles to its Digital Magazine Subscription Service

Business Strategy, News, Subscription Apps / Dana E. Neuts

Last month Readly – an app for reading magazines on smartphones and tablets – announced it has added 50 new magazines from 9 different publishers to its collection. For $9.99 a month, subscribers in 49 countries can get unlimited access to more than 800 magazines, including nearly 10,000 back issues, using the Readly app. Available for iOS, Android, Windows 8 and Kindle Fire, Readly’s newest titles include Rolling Stone and Men’s Journal from Wenner Media,…

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Bandcamp Returns Control to Musicians with New Subscription Service Offering

Entertainment and Streaming, News / Dana E. Neuts

Last week Bandcamp announced that it will help musicians launch their own subscription services, allowing indie artists to control pricing, music releases and messages to fans. This new subscription option gives musicians another avenue for selling their wares, while also growing their fan base and providing an opportunity for steady revenue. According to an article in the Guardian, musicians will be able to price their own subscriptions – similar to how they price their music downloads…

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Medici.tv Generates $1 Million from Subscriptions with Live Streaming of Classical Music Performances

Business Strategy, Entertainment and Streaming, News / Dana E. Neuts

Medici.tv, which boasts the largest online collection of classical music in the world, is changing how fans access, listen and experience classical music. The six-year-old site offers over 100 events streamed live annually from all over the world, making classical music performances available to fans who can’t get to metropolitan areas or afford the costly tickets. Free users can access the live concerts and replays for 90 days after a performance, but premium subscribers get access…

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YouTube’s Music Key Jumps on the Ad-Free Subscription Bandwagon

Business Strategy, Entertainment and Streaming, Industry Announcements, News / Dana E. Neuts

Last week YouTube announced the launch of Music Key, a new premium subscription service that will let subscribers stream high-quality, ad-free music, videos, covers, playlists, remixes and more. Music Key will differentiate itself from services like Spotify and Pandora with unique features. For $9.99 a month, subscribers can listen to music with or without video, receive access to millions of official videos, album tracks, concert clips, etc., and listen to music offline or while using other…

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Microsoft Offers Refunds to Subscribers After Making Office 365 Free on Mobile Platforms

Business Strategy, News, Subscription Apps / Dana E. Neuts

Shortly after announcing third quarter results, including a gain of 1.5 million subscribers, Microsoft made an unexpected move – it started offering the mobile version of Office 365 to consumers for FREE. Starting November 6, consumers can now download Office 365 for iPads, iPhones and Google Android devices for free. Moreover, users can now create and edit Word, Excel or PowerPoint documents and store them in the cloud – at no cost. Within a day of making…

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Insight to drive subscription growth

Dana E. Neuts