Insight to drive subscription growth

Join

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!

Dana E. Neuts

Economist Launches a Daily Jolt of News with Economist Espresso

Business Strategy, News, Subscriber Acquisition, Subscription Apps /

On November 6, The Economist announced the launch of The Economist Espresso, a daily jolt of concise news specifically for smartphone users. Available in three editions – the Americas, Europe and Asia -Espresso will offer mobile subscribers a weekday morning briefing of global news stories and market updates that can be consumed in five minutes or less by readers on the go. Currently with 1.5 million print subscribers and 167,000 digital-only subscribers, The Economist’s potential market…

Economist Launches a Daily Jolt of News with Economist Espresso Read More »

Toronto Star Abandons Paywall for Free Tablet Edition with a $14 Million Price Tag

Business Strategy, News, Subscription Apps /

Last week Canada’s largest newspaper, the Toronto Star, announced its plans to tear down its subscriber paywall in favor of a free digital tablet edition. The investment, which could cost as much as $14 million, will occur over the course of the next year and will be done in partnership with La Presse, which launched its own interactive tablet edition in April 2013. In a press release announcing the partnership, Star publisher John Cruickshank said he…

Toronto Star Abandons Paywall for Free Tablet Edition with a $14 Million Price Tag Read More »

With 731,000 Subscribers, WWE Falls Short of Goals for New Streaming Video Service

Business Strategy, Entertainment and Streaming, News, Subscriber Retention /

In February of this year, World Wrestling Entertainment (WWE) promised to give wrestling fans 24/7 access to their favorite wrestlers and events by switching from a pay-per-view revenue model to an over-the-top (OTT) subscription model. As we reported in January, the new 24-hour streaming WWE Network offers scheduled programming, exclusive content including 12 live events, original series, reality TV, a daily in-studio show, and an on demand library accessible anywhere on any device. Instead of…

With 731,000 Subscribers, WWE Falls Short of Goals for New Streaming Video Service Read More »

LinkedIn Posts $4.3 Million Loss in Q3, But Revenue, Membership & Premium Subscriptions Are Up

Business Services, Business Strategy, News, Subscriber Acquisition /

In LinkedIn’s third quarter earnings report, the online professional network posted a net loss of $4.3 million, compared to a $3.4 million for the third quarter of 2013. Despite the loss, LinkedIn saw big jumps in other categories. Revenue was up 45% to $568 million, and premium subscriptions totaled $114 million, a 43% increase year over year. In addition, membership grew by 28% to 332 million. These numbers are fairly consistent with Q2 growth as…

LinkedIn Posts $4.3 Million Loss in Q3, But Revenue, Membership & Premium Subscriptions Are Up Read More »

The Guardian Revamps Website to Improve Subscriber Retention

News, Subscription Apps /

After 18 months of work, 8 months of beta testing and 25,000 reader comments, The Guardian’s U.S. website revealed a sleek, new look last week. Removing the clutter, the revamped site has more white space, is well organized into easy-to-find categories and, in general, is visually appealing. Content is now grouped into “containers” such as headlines, highlights, sports and opinion, each of which contains a “more” feature for additional  stories. This layout translates well to mobile,…

The Guardian Revamps Website to Improve Subscriber Retention Read More »

Pandora Gets Advertisers to Pay for ‘Trial Offer’ for Potential Subscribers

Auto-renew Subscription, Business Strategy, Consumer Services, Entertainment and Streaming, Freemium, News, Subscriber Acquisition, Subscription Apps /

Pandora, the popular internet radio platform, is testing out an aggressive new ad model to boost revenue and improve conversion. Under the new model, registered users can listen to Pandora for an hour ad free after clicking on a Sponsored Listing, which is essentially an on-air commercial. Partnering with Fox and Sony PlayStation as sponsors, Pandora has rolled out a beta version of this new ad model to 20% of Pandora’s non-paying listeners (about 14.6 million…

Pandora Gets Advertisers to Pay for ‘Trial Offer’ for Potential Subscribers Read More »

Microsoft Grows Subscriber Base 27% to 7 Million But Revenue Lags Behind

Business Services, Business Strategy, News, Subscriber Retention, Technology /

Office 365 Home and Personal gained 1.5 million subscribers last quarter, an increase of 27% over the previous quarter, bringing the total number of subscribers to 7.1 million, according to Microsoft’s most recent earnings report. On the surface, that figure is impressive, but the reality is that revenue for this segment of Microsoft’s business only increased by 3.6% last quarter, from $126.9 million in June to $131.5 million in September. Based on these figures, the revenue-per-customer…

Microsoft Grows Subscriber Base 27% to 7 Million But Revenue Lags Behind Read More »

Buzzfeed Measures Reader Reactions, Not Page Views

News, Technology /

Hits. Page Views. Unique Visitors. Duration of Visit. For years, website and blog owners have used traditional website statistics and Google Analytics to measure web traffic. They serve up these stats to their advertisers to show customer engagement. The more eyeballs to their content, the more money they can charge their advertisers. Some sites also use this data to determine what type of content attracts and retains readers and viewers. But with the advent of new…

Buzzfeed Measures Reader Reactions, Not Page Views Read More »

Washington Post Grows Subscriber Base by Expanding into Regional Markets

Business Strategy, News /

Earlier this year, the Washington Post announced a Newspaper Partner Program to grow its digital subscriber base. Starting in May, the Post began offering free digital access to its websites and mobile apps to subscribers of more than 120 regional, daily newspapers including the Minneapolis Star Tribune, The Dallas Morning News and the Toledo Blade. The regional newspapers benefit by offering additional content at no extra cost to subscribers, resulting in better retention. If readers were…

Washington Post Grows Subscriber Base by Expanding into Regional Markets Read More »

Video Viewing Survey Yields Surprising Results

Entertainment and Streaming, News /

Four out of 10 households in the U.S. have digital video subscriptions. This is just one of the statistics that came out of a comScore survey on video viewing habits last week. Given the heavy saturation of advertising of digital video services like Netflix and Amazon Prime Instant Video, it would be easy to assume the results would be higher. Of those who do subscribe, however, 32% report their favorite digital video subscription service is…

Video Viewing Survey Yields Surprising Results Read More »

Convert. Retain. Grow.

Useful Links

Policies & Terms

Get In Touch

Facebook-f Linkedin-in Twitter

©2025 Authority Media Network, LLC. All rights reserved. Reproduction without permission is prohibited.