Inspired by the colors of summer, Five on Friday this week is all about color. We explore what a HEX Triplet is (and why it’s important), pulling HEX colors from logos or the web, understanding RGB, CMYK and other color identifiers, creating a new color palette for your product, and finally, understanding what the eye can truly see.
Five on Friday: Mapping HEX to RGB, Finding the HEX of a Color and More Read More »
Five on Friday this week explores how product managers are doing more and working weekends, building better mobile products, choosing the right social media marketing agency, revitalizing membership organizations and how to create the right product name for your product.
This week’s Five on Friday covers subscriber box fatigue, newsroom virtual reality, product management templates, the core elements of market research and why products do not meet market needs.
This second article our series Getting Your Product Out the Door: Product Development Basics dives into the role of the product owner, how it relates to others involved in the product development process and how to work effectively with IT.
Getting Your Product Out the Door: Who Does What in Product Development? Read More »
Nurturing a brand requires visionary leadership and tactical discipline. The challenge increases exponentially when we bring new businesses into the fold. What are the most important elements of rebranding? How do you avoid confusing the subscribers of both existing and acquired brands and meet the goals set when you acquired the company in the first place?During this On-Demand webinar, Subscription Insider CEO Kathy Greenler Sexton and product development expert Diane Pierson provide insights from their own acquisition-rebranding experiences
Buyer Beware: How to Rebrand After An Acquisition Read More »
In this edition of Five on Friday, Insider Guide to New Product Development Diane Pierson talks USPS, conversion rates, CTA buttons, abandoned shopping carts, and what to wear if you’re making a pitch video.
Five on Friday: September 11, 2015 Read More »
In this edition of Five on Friday, Insider Guide to New Product Development Diane Pierson talks SBA loans, global growth, media use, entrepreneurial insights, and the holidays. Have a great Labor Day Weekend!
Five on Friday: September 4, 2015 Read More »
In this edition of Five on Friday, Insider Guide to New Product Development Diane Pierson talks product marketing, LegalZoom, no-cost marketing, pricing SaaS subscriptions, and subscription business metrics.
Five on Friday: August 28, 2015 Read More »
In this edition of Five on Friday, Insider Guide to New Product Development Diane Pierson talks all about customer service.
Five on Friday: August 21, 2015 Read More »
In this edition of Five on Friday, Insider Guide to New Product Development Diane Pierson looks STM publishing, B2B content marketing, investors, and weak writing habits.
Five on Friday: August 14, 2015 Read More »
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