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Diane Pierson

BOB.tv Succeeds One Alliance at a Time. And No Cat Videos.

Auto-renew Subscription, Business Operations, Business Services, Business Strategy, Case Studies, Learning and Training, Memberships, News, Product Development, Revenue and Sales, Subscriber Only /

“BOB” stands for “Best Of Business” and BOB.tv was established to deliver premium knowledge content to industry practitioners. The company leverages a subscription-based learning platform, aggregating high-value content used by professionals to build skills and stay abreast of industry knowledge. In this case study, learn why Tony Lorenz, Founder & CEO of Bob.TV, decided to focus on video content and how he has grown was BOB.tv; via innovative partnerships with respected industry associations to deliver content to — and beyond — it’s professional member base. Still in early-growth phase, BOB.tv has hit upon a unique, scalable model for success that we can all learn from.

BOB.tv Succeeds One Alliance at a Time. And No Cat Videos. Read More »

Putting on the Big Boy Pants — It’s Time to Scale Your Subscription Startup

Best Practice and How To, Business Strategy, Product Development, Subscriber Only /

Congratulations — you’ve got a few subscribers, and you’re getting some buzz. But it’s taking every minute of your day, and then some. Now what? How can a small subscription service get big without killing everybody that’s part of it? Because it’s not the starting of the business that’s tough — it’s scaling to the size of a self-supporting entity.

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Good Product + Bad Demo = No Business

News, Product Development /

Why are so many presentations meh when we’re so passionate about our products? How can so much noise deliver so little insight? For the past several years, I’ve been a judge for an industry award program. While all the products are pretty cool, fill a need and do it well, presentation quality is all over the map. This year two were great, one good, one okay and one fairly heinous. Each of these products was a true contender for the top prize, but I crossed two of them off the list due to the mediocre presentations. All of the stumbles were avoidable. What are a few easy improvements — and pitfalls to avoid — when presenting a product?

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"What’s the Big Idea?" — And Why Your Team Isn’t Bringing It

News, Product Development, Technology /

Our teams know their markets, have the best handle on shifting needs and were hired to develop innovative responses to meet those needs. Yet, while our brainstorming sessions yield good incremental projects, they are seldom the game-changing “Big Ideas” that could bring in $10, $25 or even $50 million. Why is getting to the Next Big Thing so difficult?

"What’s the Big Idea?" — And Why Your Team Isn’t Bringing It Read More »

Co-Marketing: Teaming Up to Drive Revenue

On-Demand Webinars, Revenue and Sales, Subscriber Acquisition, Subscriber Only /

Have you started working with marketing partners to help drive traffic and/or revenue to your business? If not, you are leaving money on the table! Even if you are a small shop, marketing partnerships can make a big difference for your business. Diane Pierson will outline the basics of marketing partnerships. Diane will draw on her experience helping top publishers expand their subscriber bases by working with other publishers. In this one hour webinar – we will cover: What is Co-marketing?, What types of partnerships should you consider?, Examples and case studies of different types of marketing partnerships, How do you start a partnership program?, Who is your target as a marketing partner and why?, What is the right way and the wrong way to do a marketing partnership, including sharing email lists!

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