Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Microsoft’s Strategic Subscription Stack: AI, Bundles, and Infrastructure Fuel Another Blowout Quarter

Earnings show how bundling, Copilot-powered AI features, and massive infrastructure investments are driving strong subscription growth across Microsoft 365, Azure, and Game Pass.

Microsoft’s Strategic Subscription Stack: AI, Bundles, and Infrastructure Fuel Another Blowout Quarter Read More »

Zuora’s 2025 Subscription Economy Index Reveals Growth Resilience, But Signals a New Playbook Is Needed

Data shows 11% faster growth than the S&P 500, driven by flexible models and diversified portfolios. Key lessons for subscription businesses revealed.

Zuora’s 2025 Subscription Economy Index Reveals Growth Resilience, But Signals a New Playbook Is Needed Read More »

Spring 2025 Legislative Update: Statehouses Surge Ahead on Auto-Renewal Laws as FTC Rule Lingers

Marc Roth Unpacks a Flurry of State Legislation—and Why the FTC’s Negative Option Rule May Not Be Dead Yet

Spring 2025 Legislative Update: Statehouses Surge Ahead on Auto-Renewal Laws as FTC Rule Lingers Read More »