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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton
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Five on Friday: Insights Shaping the Digital and Streaming Landscapes in 2024

Assocations, Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Model, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, News, Newsletters, Research, Research and Benchmarks, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Gaming /

This week in Five on Friday, we explore transformative shifts in digital publishing, marketing strategies, and the streaming industry, shaping the future of content consumption and creation.

Five on Friday: Insights Shaping the Digital and Streaming Landscapes in 2024 Read More »

Smartphone with the Google technology company logo on the screen in a clenched hand on the background of Google logos

Google’s Subscription Services Emerge as a $15 Billion Powerhouse Amid Advertising Uncertainty

Auto-renew Subscription, Business Services, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Industry Announcements, News /

Alphabet Inc., the parent company of Google and YouTube, has delivered a much-needed shift in its revenue generation model in its earnings announcement.

Google’s Subscription Services Emerge as a $15 Billion Powerhouse Amid Advertising Uncertainty Read More »

How to Harness SMS for Lasting Subscriber Retention

Auto-renew Subscription, Best Practice and How To, Invoiced Subscription, On-Demand Webinars, Product Development, Start Here, Subscriber Only, Subscriber Retention, Technology /

Elevate your subscriber retention with SMS messaging. This on-demand workshop will help you learn the art of utilizing SMS messaging with AI to dramatically grow subscriber engagement and retention. 

How to Harness SMS for Lasting Subscriber Retention Read More »

Washington DC USA - July 3 2017: Federal Trade Commission seal sign and logo in downtown

FTC Faces Industry Pushback in Negative Option “Click to Cancel” Rule-Making Hearing

Assocations, Auto-renew Subscription, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Coverage of the FTC’s latest hearing on proposed amendments to negative option billing rules, featuring industry pushback and debates over consumer protection and business impacts.

FTC Faces Industry Pushback in Negative Option “Click to Cancel” Rule-Making Hearing Read More »

Microsoft Launches Subscription-Based Copilot Pro, Bringing AI Accessibility for Users and Businesses

Direct-to-Consumer, Industry Announcements, News, SaaS and Cloud Services, Subscription Apps /

Microsoft unveils Copilot Pro: a subscription-based AI service enhancing productivity and creativity for individuals and businesses. Learn about its advanced features, integration with Microsoft 365, and impact on the AI industry.

Microsoft Launches Subscription-Based Copilot Pro, Bringing AI Accessibility for Users and Businesses Read More »

Navigating the Complexities of Negative Option Billing: A Guide for Subscription Businesses

Assocations, Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Invoiced Subscription, Learning and Training, Magazines, Memberships, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Master Negative Option billing with our expert guide. Discover the history, regulations, and FTC updates critical for subscription businesses to ensure compliance.

Navigating the Complexities of Negative Option Billing: A Guide for Subscription Businesses Read More »

Five On Friday: Exploring Platform Decay, Streaming Dynamics, Healthcare Shifts, and Regulatory Battles

Business Strategy, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, News, Subscription Apps /

In this week’s Five On Friday, we delve into a series of thought-provoking articles that shed light on the shifting landscapes of digital platforms, streaming services, healthcare, and regulatory frameworks.

Five On Friday: Exploring Platform Decay, Streaming Dynamics, Healthcare Shifts, and Regulatory Battles Read More »

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