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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton
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New Data Shows Subscriber Fatigue Setting In for Music DSPs—Spotify and Apple Music the Exception

Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News, Research and Benchmarks /

DMN Pro data echoes RIAA’s earlier warnings: U.S. music subscription growth is slowing, and second-tier players like Amazon Music and YouTube Music are now losing ground.

New Data Shows Subscriber Fatigue Setting In for Music DSPs—Spotify and Apple Music the Exception Read More »

Garmin Expands Subscription Strategy with Launch of Connect+ Premium App Tier

Consumer Services, Direct-to-Consumer, Industry Announcements, News /

Garmin launches Connect+, a new premium subscription tier in its Garmin Connect app. While Garmin has offered subscription services before, this marks its first internally developed app-based plan, featuring AI coaching and exclusive training tools.

Garmin Expands Subscription Strategy with Launch of Connect+ Premium App Tier Read More »

RevenueCat’s State of Subscription Apps 2025 Report: AI’s Dominance, Retention Challenges, and the Shift Away from Pure Subscriptions

Industry Announcements, News, Research and Benchmarks, Subscription Apps /

The subscription app economy is evolving rapidly, with AI-powered apps driving record-high revenue per install, growing app revenue disparity, and an increasing shift toward hybrid subscription models.

RevenueCat’s State of Subscription Apps 2025 Report: AI’s Dominance, Retention Challenges, and the Shift Away from Pure Subscriptions Read More »

The B2C-to-B2B Growth Playbook: Balancing B2B and B2C — How to Expand into Enterprise Without Losing Your Consumer Edge

Assocations, Business Model, Business Operations, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Learn how to structure internal teams, balance product roadmaps, and differentiate enterprise vs. consumer offerings—without alienating existing B2C subscribers.

The B2C-to-B2B Growth Playbook: Balancing B2B and B2C — How to Expand into Enterprise Without Losing Your Consumer Edge Read More »

Subscription Bundling Gains Traction as Majority of U.S. Subscribers Opt for Indirect Access

Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, Learning and Training, Magazines, News, Research and Benchmarks /

A new study of 5,000 U.S. subscribers shows that 68% now subscribe through bundles or third-party providers. Subscription businesses must adapt as indirect sign-ups reshape the market.

Subscription Bundling Gains Traction as Majority of U.S. Subscribers Opt for Indirect Access Read More »