Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton
Washington DC USA - July 3 2017: Federal Trade Commission seal sign and logo in downtown

FTC to Host Virtual Live-Stream Hearing on Proposed “Click to Cancel” Rulemaking

The Federal Trade Commission (FTC) announced a virtual hearing set for January 16, 2024, aimed at addressing concerns surrounding its proposed “Click to Cancel” provision, announced by the FTC on March 23, 2023. The initiative is part of an overarching review of amendments to the Negative Option Rule, 

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Five on Friday: Insights to Drive Business Growth, Marketing Innovations, and Consumer Trends

Explore Bloomberg Media’s strategies that drove them to 500,000 subscribers, Jolie’s unique success story, insights on Facebook’s subscription potential, consumer preferences in the subscription economy, and Meta’s ad-free version of Facebook and Instagram in the EU.

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Mastering Dunning: A Vital Guide to Optimize Payment Recovery

Demystify subscription business dunning: from historical origins to cutting-edge strategies. Learn how optimized dunning practices can enhance payment recovery and nurture positive customer relationships in subscription-based businesses for sustained growth and profitability.

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WW International Reports Q3 Earnings: Showcases Subscription Growth and Strategic Pivot Success

WW International achieves successful pivot towards higher-margin subscriptions with a 6% year-over-year subscriber growth, reaching 4.0 million subscribers, $214.9 million in revenue, and a record gross margin of 66.2%.

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SHL Telemedicine Launches SmartHeart® Direct-to-Consumer Subscription for At-Home Cardiac Care

The SmartHeart® membership introduces a portable 12-lead ECG device paired with round-the-clock interpretations by board-certified cardiologists and on-demand telehealth visits.

SHL Telemedicine Launches SmartHeart® Direct-to-Consumer Subscription for At-Home Cardiac Care Read More »

Getty Images’ Subscription Strategy Powers Remarkable Q3 2023 Growth

Getty Images unveiled a remarkable transformation driven by a robust surge in subscription-based services. Notably, the company’s annual subscription revenue surged to an impressive 55.9% of its total revenue, marking a substantial leap and reflecting the growing momentum of its subscription-focused strategy.

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