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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton
Washington DC USA - July 3 2017: Federal Trade Commission seal sign and logo in downtown

FTC Files Complaint Against Brigit Financial Health App: Allegations of Deceptive Practices

Auto-renew Subscription, News, Regulation and Compliance, Subscription Apps /

The FTC is seeking permanent injunctive relief, monetary restitution of $18 Million, and other remedies owing to Brigit’s alleged violations of consumer protection statutes under federal laws like the Federal Trade Commission Act and the Restore Online Shoppers’ Confidence Act.

FTC Files Complaint Against Brigit Financial Health App: Allegations of Deceptive Practices Read More »

Subscriptions are integral to all of us, from entertainment to fitness and beyond. According to recent surveys, the average consumer now spends approximately $219 monthly on various subscriptions. Yet many consumers, despite initially subscribing, may later decide to discontinue services (often due to unused or forgotten subscriptions), choose to unsubscribe “off-platform” through their bank, their payment cards, or even through a number of stand-alone subscription management tools.

Mastering Subscriber Trust: Navigating the Evolving Landscape of Subscription Cancellations

Assocations, Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Model, Business Operations, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Invoiced Subscription, Learning and Training, Magazines, Memberships, Newsletters, SaaS and Cloud Services, Start Here, Subscriber Only, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Gaming /

Your customers are increasingly choosing to manage and unsubscribe from their subscriptions “off-platform”. Get insights into this growing trend and learn strategies to manage it in your business.

Mastering Subscriber Trust: Navigating the Evolving Landscape of Subscription Cancellations Read More »

Unsealed Lawsuit Exposes Amazon’s Alleged Monopolistic Practices and Sparks Debates on Fair Competition

Auto-renew Subscription, Business Operations, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, Memberships, News, Regulation and Compliance, Subscription Apps, Subscription Boxes /

Lawsuit by FTC and 17 States, Now Unsealed, Reveals New Details on Alleged Anti-Competitive Strategies in Amazon’s Operations

Unsealed Lawsuit Exposes Amazon’s Alleged Monopolistic Practices and Sparks Debates on Fair Competition Read More »

Bumble Inc. Reports Robust Q3 Results and Unveils Personalized Subscription Strategies for Gen Z

Business Strategy, Direct-to-Consumer, FInance, Industry Announcements, Memberships, News, Subscription Apps /

Bumble Inc. reported a Q3 results with an 18% year-over-year increase in total revenue, app subscription revenue soaring by 23%, and new subscriptions targeting Gen Z.

Bumble Inc. Reports Robust Q3 Results and Unveils Personalized Subscription Strategies for Gen Z Read More »

Hand holding a smartphone with Snapchat logo on yellow background with Snapchat logo

Snapchat’s Social Subscription Experiment: Testing the Waters with ‘Friends and Family Plan’

AI, Auto-renew Subscription, Business Strategy, Consumer Services, Direct-to-Consumer, Industry Announcements, Memberships, News, Subscription Apps /

In a strategic move to broaden its subscription program, Snapchat is reportedly in the early phases of testing a “Friends and Family Plan.”

Snapchat’s Social Subscription Experiment: Testing the Waters with ‘Friends and Family Plan’ Read More »

Game On: YouTube TV’s Remarkable Growth Spurt Propelled by NFL Sunday Ticket Dominance

Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, News, Research, Research and Benchmarks, Revenue and Sales /

In the rapidly evolving realm of cord-cutting and digital pay TV, YouTube TV has emerged as Google’s fastest-growing product, witnessing a remarkable 48% surge in subscribers.

Game On: YouTube TV’s Remarkable Growth Spurt Propelled by NFL Sunday Ticket Dominance Read More »

newspapers stacked on a desk

Exploring Subscriptions: Nokia Patents, Secret Algorithms, AdSense Per Impression Payments, More

Business Media and Publishing, Business Services, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, News, Subscription Apps, Subscription Boxes /

Our weekly headline round-up, carefully curated for you. We cover Nokia’s patent push, a secret algorithm yielding over $1 billion, per-impression AdSense payments coming in 2024, to Shopify earnings, a strategic partnership between JP Morgan and Billingplatform, and more.

Exploring Subscriptions: Nokia Patents, Secret Algorithms, AdSense Per Impression Payments, More Read More »

Five on Friday: Google’s Major SEO Update, NYT’s Milestone, YouTube’s Global Move, and More

Assocations, Auto-renew Subscription, Business Media and Publishing, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, Learning and Training, Magazines, Memberships, News, Newsletters, Pricing, Regulation and Compliance, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Gaming /

Five on Friday this week spotlights next week’s Google’s Reviews Update, NYT’s Subscriber Surge, YouTube’s Price Shift, the U.S. Department of Justice unveiling Google’s search ranking secrets and the forces behind rising streaming prices.

Five on Friday: Google’s Major SEO Update, NYT’s Milestone, YouTube’s Global Move, and More Read More »

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