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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

The B2C-to-B2B Growth Playbook: Balancing B2B and B2C — How to Expand into Enterprise Without Losing Your Consumer Edge

Assocations, Business Model, Business Operations, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Learn how to structure internal teams, balance product roadmaps, and differentiate enterprise vs. consumer offerings—without alienating existing B2C subscribers.

The B2C-to-B2B Growth Playbook: Balancing B2B and B2C — How to Expand into Enterprise Without Losing Your Consumer Edge Read More »

Subscription Bundling Gains Traction as Majority of U.S. Subscribers Opt for Indirect Access

Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, Learning and Training, Magazines, News, Research and Benchmarks /

A new study of 5,000 U.S. subscribers shows that 68% now subscribe through bundles or third-party providers. Subscription businesses must adapt as indirect sign-ups reshape the market.

Subscription Bundling Gains Traction as Majority of U.S. Subscribers Opt for Indirect Access Read More »

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