Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Senators Push FTC to Probe Spotify Bundling Strategy, Citing Consumer and Royalty Harms

Blackburn and Luján’s bipartisan letter puts fresh regulatory focus on Spotify’s subscription practices as the company defends its bundling model

Senators Push FTC to Probe Spotify Bundling Strategy, Citing Consumer and Royalty Harms Read More »

Verizon to Shut Down +play, Ending Centralized Subscription Sales for Max, Peacock, Paramount+ and Others

Streaming subscriptions through Verizon’s +play marketplace will end this summer as the company shifts focus to MyPlan and MyHome bundles

Verizon to Shut Down +play, Ending Centralized Subscription Sales for Max, Peacock, Paramount+ and Others Read More »

https://www.ft.com/content/25bc7e49-eb8a-4e67-9a05-b38b0af9819b

WhatsApp to Introduce Ads and Paid Subscriptions in Major Monetization Shift

Meta will begin showing ads in the Updates tab and launch paid channel subscriptions—marking the first time WhatsApp monetizes with ads or user-paid features.

WhatsApp to Introduce Ads and Paid Subscriptions in Major Monetization Shift Read More »