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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

GoPro Subscription Hits Milestone, Surpasses 2.5 Million Subscribers

Direct-to-Consumer, Industry Announcements, Memberships, News /

GoPro announced a milestone of 2.5 million subscribers. Subscriptions are now the fastest-growing, highest-margin, and most profitable product GoPro offers. GoPro adaption to changing market conditions sets it on a course to solidifying its position in the market.

GoPro Subscription Hits Milestone, Surpasses 2.5 Million Subscribers Read More »

Unlocking Subscription Success: 4 Essential Product Validation Strategies

Assocations, Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Controlled Circulation, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Free Subscription, Freemium, Gift Subscriptions, Invoiced Subscription, Learning and Training, Magazines, Memberships, Metered Subscription, Micropayments, Newsletters, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Validate your subscription business idea and product: Learn how to refine your offering based on real data and customer feedback.

Unlocking Subscription Success: 4 Essential Product Validation Strategies Read More »

Walmart retailer delivery application on smartphone holding by hand with blurry background.

Walmart Debuts New Subscription Service for Individual Items, Taking Aim at Amazon

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This week, Walmart debuted a new subscription service, and almost no one noticed. As first reported by Supermarket News, Walmart’s latest offering allows customers to subscribe to individual items, setting up regular deliveries for groceries, paper products, pet supplies, and more. If this sounds familiar, it’s because the service directly targets Amazon’s long-established Subscribe &

Walmart Debuts New Subscription Service for Individual Items, Taking Aim at Amazon Read More »

Amp Up Trial Offers: Best Practice Basics for Subscription Trial Offers

Assocations, Auto-renew Subscription, Best Practice and How To, Business Media and Publishing, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Freemium, Invoiced Subscription, Learning and Training, Magazines, Memberships, Metered Subscription, Newsletters, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Discover how to effectively utilize trial offers and transform them into loyal subscribers. Learn from our decision-tree to help you decide if you should offer one, plus tips for free trial offers, payment processing practices, conversion tactics, and legal compliance.

Amp Up Trial Offers: Best Practice Basics for Subscription Trial Offers Read More »

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