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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Focus On Subscription Show 2019: How We Transformed Our Retail Ecommerce Business to Subscriptions

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Sovrin Tolia of HP will be presenting at Subscription Show 2019 lead an informative session in our Subscription Product Strategy track on HP InstaInk: How We Transformed Our Retail Ecommerce Business to Subscriptions. Subscription Show 2019 is the conference attend to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Sovrin’s session here.

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Focus On Subscription Show 2019: How We Grew from $600 to $20M in 3 Years With Dhar Mann

Auto-renew Subscription, Case Studies, Consumer Services, News, Research and Benchmarks, Subscriber Acquisition, Subscriber Only, Subscription Boxes /

Dhar Mann, CEO of LiveGlam, will be presenting at Subscription Show 2019 leading an informative session in our Subscriber Acquisition track on Referrals, Affiliates And Influencers: How We Grew From $600 To $20m In 3 Years. Subscription Show 2019 is the conference to be at to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Dhar’s session here.

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Focus On Subscription Show 2019: Getting Recurring Value Out of Data with Tina Adolfson

Best Practice and How To, Business Services, Case Studies, Consumer Services, Data and IoT, Product Development, Subscriber Only /

Tina Adolfson, Data Innovation Lead at Survey.com, will be presenting at Subscription Show 2019 leading an interesting session in our Subscription Product Strategy track on How to Get Recurring Value Out of Your Data. Subscription Show 2019 is the conference attend to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Tina’s session here.

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Retention Point: The Single Largest Growth Factor in Your Business

On-Demand Webinars, Subscriber Only, Subscriber Retention /

Do you know how to achieve the “Retention Point” in your business, that moment when your members fall in love with you and become Lifers? In this on-demand seminar, we’ll show you why that happens and the exact steps to make it happen more often, on purpose. With one-half of subscription revenue growth coming from retention, understanding how to achieve your own Retention Point can make a big difference in your renewals.

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Payments and Profitability: Subscription Payment Trends Impacting Your Bottom Line

Auto-renew Subscription, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Entertainment and Streaming, Freemium, Invoiced Subscription, Learning and Training, Magazines, Memberships, Metered Subscription, Micropayments, News, Newsletters, On-Demand Webinars, Payment Processing, Product Development, Research and Benchmarks, SaaS and Cloud Services, Subscriber Only, Subscriber Retention, Subscription Apps, Subscription Boxes, Subscription Gaming, Technology /

If you operate a subscription or membership business – regardless of subscription vertical, industry, consumer focus, or transaction volume – your revenue is impacted by payment trends and market dynamics happening right now. This on-demand online seminar will help you understand payment trends that will impact your business in 2018. it will also walk through the tactics and best-practices subscription merchants should employ to mitigate the negative impact on your profitability from these trends.

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How to Minimize Chargebacks For Subscription Payment Processing

Best Practice and How To, Business Operations, Payment Processing, Start Here, Subscriber Only /

Chargebacks can be parasitic to your subscription revenues, forcing you to not only refund payments, but pay steep fines to do so. In worst case scenarios, your merchant account can be frozen, making it impossible to do business. Read on to discover the four ways chargebacks can affect your bottom line, how to handle the three main types of chargebacks, when you should contest a chargeback, and when you don’t need to worry.

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What do Henry Ford, Walt Disney, Alexander Graham Bell, Theodore Roosevelt, John D. Rockefeller and Charles Schwab have in common?

News, Subscriber Only /

Learn about mastermind groups and why they are uniquely capable of making a positive difference to your business and your career. If you have ever considered joining a Mastermind program of any sort, we also share tips and a consumer guide to help you find the right mastermind group for you and your subscription business.

What do Henry Ford, Walt Disney, Alexander Graham Bell, Theodore Roosevelt, John D. Rockefeller and Charles Schwab have in common? Read More »

How to Select the Right Subscription Technology

On-Demand Webinars, Subscriber Only /

When it comes to choosing a subscription management platform for your company, there are many options. Choosing the right technology can be a daunting task. Make the right decision and you are a hero. Make the wrong decision and you are faced with higher costs, mismatched features, or worse. Did you know that when buying technology for your business, 35-50% of the sales go to the vendor who responds first? Crazy? For companies that bought in this manner, they typically experience a 50% greater rate of REGRET about their purchase than companies who used a more thoughtful processIn this on-demand seminar, learn the key questions to ask potential vendors, and your team, when selecting the best subscription platform for your business. Kevin Novak, CEO of 2040 Digital and subscription technology expert and Kathy Greenler Sexton, Publisher of Subscription Insider will discuss: The subscription technology landscape, how to self-assess what your company needs, understanding budget and total cost of ownership, and mapping your budget and team to the best platform for your company.

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Organic Search for Publishers: How to Build the Content Machine

Best Practice and How To, Business Media and Publishing, Consumer Media and Publishing, Magazines, Newsletters, Product Development, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

In the last part of our series, Organic Search for Publishers, Kevin Novak explains how to create and scale a system for optimizing organic search across editorial, audience development, and other teams to drive readers deeper into a media property, and support revenue creation.

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Organic Search for Publishers: The Placement and Use of Keywords and Phrases

Best Practice and How To, Business Media and Publishing, Consumer Media and Publishing, Magazines, Newsletters, Product Development, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part seven of Organic Search for Publishers, he explains where and how to use the keywords and phrases that are important for your business in your content and meta information. Kevin also goes deeper and explains what structured metadata is as well as why and how you should be leveraging that in your publication to more effectively communicate and provide context about your content for search engines.

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