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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

The B2C-to-B2B Growth Playbook: The Challenges of Moving from B2C to B2B (And How to Overcome Them)

Assocations, Business Model, Business Operations, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

What every B2C subscription executive needs to know about enterprise sales, pricing, and operations before expanding into B2B

The B2C-to-B2B Growth Playbook: The Challenges of Moving from B2C to B2B (And How to Overcome Them) Read More »

Meta logo on smartphone with Facebook, Instagram and WhatsApp logos in the background

Meta’s Subscription Strategy Gains Momentum as Alternative Revenue Streams Take Shape

Business Media and Publishing, Business Services, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News, Revenue and Sales, Subscription Apps, Subscription Gaming /

With $164.5 Billion in Full-Year Revenue, Meta Doubles Down on Subscriptions, Reality Labs, and AI Monetization

Meta’s Subscription Strategy Gains Momentum as Alternative Revenue Streams Take Shape Read More »

The B2C-to-B2B Growth Playbook: Why B2B is the Next Growth Lever for Consumer Subscription Brands

Assocations, Business Model, Business Operations, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

How leading B2C subscription businesses are unlocking enterprise revenue without abandoning their consumer base

The B2C-to-B2B Growth Playbook: Why B2B is the Next Growth Lever for Consumer Subscription Brands Read More »

Apple Launches Advanced Commerce API: A Boost for Subscription Models

Business Strategy, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, Learning and Training, News, SaaS and Cloud Services, Subscription Apps /

The new API empowers developers with more flexibility in managing large content catalogs, creator-driven experiences, and subscription-based add-ons within apps.

Apple Launches Advanced Commerce API: A Boost for Subscription Models Read More »

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