Kathy McCabe

The New York Times has signed up more digital subscribers in less time The Times (UK) and its growth is steep, according to an analysis by PaidContent.co.uk. The New York Times and The Times each introduced online charges in March 2011 and summer 2010 respectively. Why is the New York newspaper faring so much better? A few reasons: Free Story Allowance: As PaidContent puts it, NYTimes.com’s paid content strategy is “a softer, more porous on-ramp than…

The Australian is putting up the first paywall for a general newspaper in Australia, charging AU $2.95 per week for digital access on all its platforms including website and mobile devices. This isn’t the first paywall for Australia though as The Australian Financial Review had the first paywall for a major newspaper in Australia, though it has been considered expensive and subscription growth has been slow. The Australian’s paywall should be up this month and in effect…

The Knight Foundation will pay the set-up fees for up to 50 college newspapers to install paywall software solution Press+ which provides them with a meter on their sites through which they can collect donations and/or subscription fees from readers who want to show their support. “College newspapers in the digital age no longer need to lag behind what the news industry is doing,” said Eric Newton, senior adviser to the president at the John S. and…