Author: Kathy McCabe - Page 4 - Subscription Insider

Publishing in the Face of the Internet’s Short Attention Span

Bit.ly has just published some fascinating research: click rates drop by half after about three hours for links posted on Twitter, Facebook and regular Web pages (direct). With such a potentially short life for your content, what does this mean for online publishers and subscription sites? It may mean rethinking the size of the content you present and the frequency. At our sister site WhichTestWon.com, we see that readers tend to come in on the day we…

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Case Study Lesson: Clever Email Campaign Your Subscription Site Can Adopt

Business Services, Subscriber Acquisition, Subscriber Only / Kathy McCabe

Our latest Subscription Site Insider Case Study reveals how EBMedicine uses a clever email series to engage current and potential subscribers who are emergency medicine physicians and practitioners. But any subscription site can adopt this great marketing idea. Once a month, the “”What’s Your Diagnosis?” challenge email email is sent with a patient presentation of symptoms but will stop short of a diagnosis, instead asking the audience of medical professionals to post their guess at the…

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Publisher Settles Copyright Infringement Claims as Part of Aggressive Anti-Piracy Campaign

Subscriber Only, Technology / Kathy McCabe

I’m told that next week the Software and Information Industry Association (SIIA), the principal trade association for the software and digital content industries, will announce that it has settled copyright infringement claims it pursued against Harbison-Mahony-Higgins Builders, Inc. (HMH Builders) for purchasing one single subscription to a publication but distributing it to hundreds of employees. This is big news for subscription sites who are intent on protecting their copyright and preventing piracy. It is also a…

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Financial Times Pulls App from iTunes Store

Subscriber Only, Subscription Apps / Kathy McCabe

By now you have probably heard that The Financial Times app is no longer for sale in the iTunes app store. The publisher pulled the app because of Apple’s new requirement that all in-app subscriptions go through the iTunes store. FT has launched a web-based app and hopes to push customers to that option but there isn’t any data on how many people are using it, while 10% of digital subs were coming from the iPad.…

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Mashable’s 8 Tips for Launching a Top-ranked Paid Mobile App

Subscriber Only, Subscription Apps / Kathy McCabe

So you’re ready to launch a mobile app? Are there things you can do as you launch to make it a top-ranked moment? Mashable has eight best practices and here are few to share: The first two weeks of your app’s life are the most critical, according to Mashable’s analysis. Get your marketing and cross-promotion plan in place well before the launch of the app. We’ve seen a number of paid apps, particularly in the travel…

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DoubleRecall Offers Twist on Paywalls

Business Strategy, Subscriber Only / Kathy McCabe

Though here at Subscription Site Central, we mostly concentrate on using paywalls to convert free users to paid content subscribers, there are other options for paywalls — advertising and brand recognition. Gigaom* this week reported on new service DoubleRecall which inserts paywalls in apps and websites and allows access to protected content to users who reads messages from sponsors and type in a few highlighted words to gain access.This isn’t a totally new idea as there…

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Surprise: Three Local News Sites Increase Pageviews With Paywalls

Subscriber Only / Kathy McCabe

“I can’t say anything bad about the paywall. I think it’s been the best thing, or one of the best things, we’ve ever done,” says John Winn Miller, publisher at The Concord Monitor. He’s one of three local news publishers/editors that Ellie Behling of emediavitals profiled in this story about local news sites where pageviews actually increased after paywalls were erected. Interestingly, Behling notes that three success stories she profiles all use metered paywalls (similar…

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Case Study Lesson: A PR Tactic That Works For Subscription Sites

Subscriber Only / Kathy McCabe

Our latest Subscription Site Insider Case Study reveals how a unique PR tactic gets more media mentions:”The great recession has given us some of our best years ever,” says Gary Dunn, owner of The Caretaker Gazette which provides ads from property owners to subscribers who are looking to live rent-free. Dunn and his subscribers have appeared in numerous articles and TV pieces about the recession and how rent-free living or caretaking has become so appealing.When a…

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Retaining Readership When a Publication Goes Digital-Only

Subscriber Acquisition, Subscriber Only / Kathy McCabe

How do readers react when a print publication decides to move exclusively to the online world? Well, the reaction can depend on how the editors break the news to their audience and welcome their feedback, as Folio’s Matt Kinsman reports in this fascinating blog post about Linux Journal’s move to online-only. All publishers can learn a lesson from some of the things Linux Journal did right: Set up a forum for paying subscribers to voice their…

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Should Online Publishers Launch (or Keep) a Print Versions?

Subscriber Only / Kathy McCabe

Print news readers recall significantly more than online news readers. Slate columnist Jack Shafer experienced this himself when he canceled his print subscription to The New York Times and then re-subscribed when he realized he recalled more from the print edition. Now his anecdotal experience has been backed up by a study – “Medium Matters: Newsreaders’ Recall and Engagement With Online and Print Newspapers” by Arthur D. Santana, Randall Livingstone and Yoon Cho of the…

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Insight to drive subscription growth

Kathy McCabe

Publishing in the Face of the Internet’s Short Attention Span

Case Study Lesson: Clever Email Campaign Your Subscription Site Can Adopt

Publisher Settles Copyright Infringement Claims as Part of Aggressive Anti-Piracy Campaign

Financial Times Pulls App from iTunes Store

Mashable’s 8 Tips for Launching a Top-ranked Paid Mobile App

DoubleRecall Offers Twist on Paywalls

Surprise: Three Local News Sites Increase Pageviews With Paywalls

Case Study Lesson: A PR Tactic That Works For Subscription Sites

Retaining Readership When a Publication Goes Digital-Only

Should Online Publishers Launch (or Keep) a Print Versions?

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