Kathy McCabe

A post on All Things Digital today about their new social media program got me thinking. While segmenting social media isn’t a new idea (for example, you can follow specific sections of a newspaper like @NYTimesTravel on Twitter), I love the way All Things Digital presents their new social media options. Just like with a segmented email list, you can choose the topics you are most interested in. Is this something that might work for…

Have you considered creating a joint paywall with other subscription sites in your region or niche?   The first countrywide paywall is showing promising results. Three months ago, nine Slovakian news sites put up a joint paywall with the help of Piano Media. The group has already achieved two-thirds of its target for the first year.Tomas Bella, chief executive of Piano Media told Journalism.co.uk that the paywall generated €40,000 in the first month. The company aimed to…

Paywalls are hot in the online publishing world. So hot that even The Onion is testing a paywall, according to Paid Content. The “fake news” humor publication is using a metered Model and requiring non-U.S. visitors to pay $2.95 per month or $29.95 per year to access more than five stories in 30 days. An overlay (see our Case Study on overlays used by Dow Jones Local Media) appears when five stories are reached. The Onion…

Verizon Wireless and American Express announced today that are joining forces to offer mobile payments using one’s cell phone number and a pin number as authentication, rather than a credit card number. According to AllThingsD.com, 100 million Verizon subscribers will be able to use the new service to shop on any Internet-connected device, including a PC, phone or tablet. Subscribers will have to sign up for a Serve account through American Express, which can be funded…