Kathy McCabe

Software company Jumio today introduced a solution called Netswipe Scanning which will allow your subscription site customers to use their webcams as credit card readers. Basically the customer is prompted to hold up the credit card to his or her webcam and Netswipe scans it and inputs the data into credit card processing. Here are a few potential advantages of using this technology: Reduction in fraud. Netswipe turns a “card not present transaction” into an “online…

Testimonials are a key part of any subscription site, giving proof that your paid content is worth buying. Have your customers said great things about you on Twitter? Here’s why SocialMediaExaminer.com says “Tweets” make for great testimonials: They’re short, so they get to the point quickly. People write them in a moment of enthusiasm, so they’re filled with praise and excitement. They’re written for public review, so you don’t need to ask permission to use a tweet as…

Everyone’s talking about Netflix’s price increase and the backlash around it. If you’re in the same situation as Netflix and facing rising costs, what can you do to either make an effective price increase or find revenue elsewhere? Subscription Site Insider has the following tips: A/B test price increase: An automatic price increase should be the last line of resort for a subscription site, because it may lower acquisition and retention enough to lower overall revenues.…