Author: Kathy McCabe - Page 9 - Subscription Insider

Twitter and Google’s Newest Social Media Buttons for Your Subscription Site

News in the world of social media buttons this week: Twitter debuted a Follow button for third-party sites. It is the equivalent of the Facebook Like button. The new Follow button lets Twitter users instantly follow a Twitter account without having to leave the site they’re on. Here are the instructions from Twitter on how to add a Follow button to your site. It is easy to install. Also, Google has recast its +1 Share button.…

Twitter and Google’s Newest Social Media Buttons for Your Subscription Site Read More »

B2B Publishers Expect Double-Digit Revenue Growth From Online Media, New Site Launches & Events

Business Services, FInance, Subscriber Only / Kathy McCabe

B-to-B publishing is alive and well, and publishing CEOs see the best opportunities in online publishing and events, according to a new survey of B-to-B CEOs from Folio Magazine. B-to-B publishers of all sizes can learn a few key lessons from the survey results, including why now is the time to launch a membership or subscription site: E-media was the fastest growing revenue stream last year (cited by 68 percent of larger publishers and 52 percent of…

B2B Publishers Expect Double-Digit Revenue Growth From Online Media, New Site Launches & Events Read More »

How Online Publishers Can Protect Themselves From Social Media Liability

Subscriber Only, Technology / Kathy McCabe

Improper use of social media can mean more exposure to potential litigation. Example: NBA referee Bill Spooner sued the Associated Press for a tweet one of its reporters made during a game.The Specialized Information Publishers Association (SIPA) recently held a webinar on social media liability that got me thinking. The most important take away for online media was that if you treat social media as another content channel, and keep the same standards and practices…

How Online Publishers Can Protect Themselves From Social Media Liability Read More »

3 Ways to Make Paid Subscription iPad Apps Easier to Use

Subscriber Only, Subscription Apps / Kathy McCabe

Last week, members of our sister site Subscription Site Insider received exclusive advice on marketing and selling subscription iPad apps. There’s a science to making profits with the iPad and our experts revealed how publishing to this platform is making them real money and bringing in a new audience. (If you’re a current member or become one, you can enjoy this iPad App Webinar on demand.) Once your customers have purchased the app, how can you…

3 Ways to Make Paid Subscription iPad Apps Easier to Use Read More »

Top 4 Ways to Promote eBook Sales

Business Media and Publishing, Subscriber Only / Kathy McCabe

Did you hear the news today that Kindle ebooks are outselling print over at Amazon.com? We truly are in a new world. When you have published your ebook, how do you get it in front of the best target buyers? Lindsey Buroker over at SellingBooks.com has pinpointed four places to advertise your ebook offerings: 1. Pay-per-click advertising at Goodreads.com. If you’re an ebook author without print copies, Buroker suggests wording your ad carefully to target the…

Top 4 Ways to Promote eBook Sales Read More »

Web Traffic Stats Reveal Good Topical Niches for Digital Subscription Launches

FInance, Industry Announcements, Subscriber Only / Kathy McCabe

The first key in running a successful subscription site is to focus on a topic where people need solutions. You know, the age-old idea of knowing your audience’s “pain points” and catering to them. So if you’re looking to start a new site or make certain your current subscription site is providing the right content, how do you know what topics might work best? On the micro level, especially if you have a site already, reader surveys…

Web Traffic Stats Reveal Good Topical Niches for Digital Subscription Launches Read More »

Lessons From Glamour’s iPad Publishing Launch

Subscriber Only, Subscription Apps / Kathy McCabe

The introduction of new iPad subscriptions for traditional magazines has been big news in the past few weeks especially, with Conde Nast this month introducing subscriptions to new iPad versions of some of its biggest titles including The New Yorker. This week Glamour became one of the latest Conde titles to start offering digital subscriptions, though nine issues have been offered on an individual basis prior to this.Mashable.com talked to Glamour Editor-in-Chief Cindi Lieve about…

Lessons From Glamour’s iPad Publishing Launch Read More »

Case Study Lesson: Subscription Site Gets 16% of Paying Members from Customer Referrals

Subscriber Only / Kathy McCabe

Subscription Site Insider’s newest exclusive Case Study is the real-life story of a blogger and ebook publisher who launched a subscription site just 100 days ago and already has 2,500 paid members:Among the many marketing best practices that Chris Guillebeau used, he included a member referral campaign from the very start of the launch which enticed members to refer their friends in exchange for airlines miles (note the site is for consumers who are obsessed…

Case Study Lesson: Subscription Site Gets 16% of Paying Members from Customer Referrals Read More »

What iPad Usage Trends Mean for Content Publishers

FInance, Subscriber Only, Subscription Apps / Kathy McCabe

How do you think iPad owners use those fully-functional, take-anywhere devices? The answer might not only surprise you, but also convince you that if you’re not putting key resources into developing iPad-friendly content, especially apps, you’re making a serious business mistake. The biggest use for the iPad, according to results of a usage survey released this week by Business Insider: searching the Web, which takes 37.5% of users’ time on the device. This is about equal…

What iPad Usage Trends Mean for Content Publishers Read More »

Insight to drive subscription growth

Kathy McCabe