In one of the first Internet of Things (IoT) class action settlements, the maker of a Bluetooth-enabled personal vibrator called We-Vibe agreed to settle a privacy class action lawsuit for $3.75 million. Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance, explains the suit and the key lesson learned.
Class Action For Broken Promise Of Intimacy Read More »
Under California law, it is false and misleading to advertise a former price of a product unless it was the prevailing market price within three months of the advertisement. Lisa B. Dubrow, Subscription Insider Guide to Regulation and Compliance, outlines the lawsuit against J.C. Penny, Kohls, Macys and Sears.
J.C. Penny, Kohls, Macys and Sears sued in California for misleading sale prices Read More »
Last month the FTC filed another suit against a group of online marketers for violating the FTC Act and Restore Online Shoppers Confidence Act (ROSCA). The defendants offered continuity plans and trial offers that were touted as risk-free and subject to a 100% money back guarantee. Lisa B. Dubrow, Esq., Subscription Insider Guide to Regulation and Compliance, explains this recent action, FTCs .com disclosure Guidelines, and why it’s important to follow them.
FTC Complaint Details How Not to Run a Negative Option Program Read More »
Influencer Marketing is an increasingly popular form of marketing where companies use individuals to talk about their brand (think an influential blogger, people hired to discuss a brands products, or even a topic expert) to establish credibility and influence with their target customers. Lisa B. Dubrow, Esq, Subscription Insider Guide to Regulation and Compliance, discusses a recent letter from the Federal Trade Commission sent to many companies inquiring about those companies use of disclosures in their influencer campaigns.
Are Your Influencer Campaigns Compliant? Read More »
Anheuser-Busch is being sued by an individual who claims copyright infringement and a violation of her right of publicity. Lisa B. Dubrow, Esq., Subscription Insider Guide to Regulation and Compliance, explains the basis of this lawsuit and why marketers need to be wary of relying upon boilerplate publicity releases included in official rules to use images submitted through social media channels.
Anheuser-Busch Sued for Use of a Photo Posted to Social Media Read More »
Are you familiar with the recent bill, the Unsubscribe Act of 2017? You should be. This bill focuses on negative option contracts offered on the internet and includes a number of potentially problematic requirements. There is also a host of state legislative initiatives also focused on negative option or auto-renew that can and will impact your subscription or membership business if you are not careful. Lisa B. Dubrow, Esq., Subscription Insider Guide to Regulation and Compliance, explains this flurry of legislative activity around negative option plans.
Negative Option Plans are [Again] Subject of Legislative Scrutiny Read More »
The Consumer Review Fairness Act prohibits companies from threatening to sue or otherwise penalizing consumers for posting negative reviews or complaints.Lisa B. Dubrow, Subscription Insider Guide to Regulation and Compliance, explains this recent regulation.
It’s Illegal to Ban Honest Reviews Read More »
The Federal Trade Commission (FTC) on January 23, 2017, released a report designed to provide guidance and insight into the legal issues associated with tracking a user across multiple devices. For advertisers, this type of tracking is an effective means to raise conversion rates, save purchase cart abandonment, or even raise engagement. Lisa B. Dubrow, Esq, walks through the report and offer five tips for digital media companies to help follow FTC guidance.
Are You Compliant with New FTC Guidance on Cross-Device Tracking? Read More »
How you set up a trial offer, how you disclose certain elements of that offer in marketing copy, and how your financial operations manage money related to that free trial offer. all have potential legal implications. Lisa B. Dubrow, Esq., walks through five legal considerations every business should be mindful of when incorporating a trial offer to your subscription or membership product.
Trial Offers: Five Legal Issues to Consider Before Offering Them Read More »
The California Online Privacy Protection Act (CalOPPA) applies to any organization that collects personally identifiable information (PII) from California residents. Lisa B. Dubrow, Esq., Subscription Insider Guide to Regulation and Compliance, explains the law, how consumers can now report violations, and what subscription and membership companies need to do to comply.
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