Author: Minal Bopaiah - Page 10 - Subscription Insider

Alternatives to Cookies for Subscription Sites

By Minal Bopaiah I’ve written before about the importance of subscription content sites finding alternatives to cookies. For one, Europe has announced stricter laws requiring cookie notifications. Two, consumers are getting more anxious about the implications of cookie tracking and opting not to employ cookies on their browsers and devices. And three, software companies like Mozilla and Microsoft have announced plans to abandon cookies. While cookies are most often thought of as vital to ad tracking metrics…

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Royalties Keep Streaming Music Subscription Sites from Being Profitable

FInance, News / Minal Bopaiah

By Minal Bopaiah A new report predicts that subscription sales for streaming music will double by 2017, but profitability will be nearly impossible for most subscription music models. The report issued by Generator Research states that the main reason for unprofitability for services like Pandora, Spotify and Rhapsody is that those services are paying 60% to 70% of revenues out in royalties to artists and record labels. That’s a HUGE percentage, especially when you consider how much Apple’s…

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What the Next Generation of Paid Mobile Apps Will Look Like

News, Subscriber Retention, Subscription Apps, Technology / Minal Bopaiah

By Minal Bopaiah News and information publishers used to have it simple. You chose a medium and then published your information according to that medium’s strengths. But nowadays, almost every major news or information publisher — and some of the minor ones, too — are multi-media companies. And the digital environment requires more innovation than just cross-platform adoption. For example, Dennis Publishing and Future PLC are looking to broaden their paid mobile apps, according to a recent article…

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How To Present Client Logos on Landing Pages to Boost Conversion Rates

News, Subscriber Acquisition / Minal Bopaiah

By Minal Bopaiah Once you’ve got the basics of landing page and paywall design down, it’s a good idea to test a few additional ideas to boost your conversion rate. One of the ideas proven to increase click-throughs and subscription sales rates, especially for B2B sites, is to have the logos of name-brand clients on your landing page. But there’s an art to this sort of endorsement. Given the variety of color and design aesthetic of most company logos,…

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After Times-Spotify Deal, The Sun Teams Up with Mobile Carrier to Get More Subscribers

FInance, News, Subscriber Acquisition, Subscriber Retention, Subscription Apps / Minal Bopaiah

By Minal Bopaiah Quick on the heels of the subscriber acquisition deal Spotify made with The Times, The Sun announced plans to acquire more subscribers through UK mobile carrier O2. Earlier last year, The Sun bought exclusive online streaming rights to Premier League soccer in the UK. Now, The Sun in planning to offer free subscriptions to O2 customers who upgrade to 4G. Specifically, subscriber who upgrade to £22 a month will get six months of free…

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Angie’s List Reports Average Account Lifetime of 76 Months for Annual Subscribers

FInance, News, Subscriber Retention / Minal Bopaiah

By Minal Bopaiah How long can you expect your annual subscribers to stick with you? Most digital subscription companies have a hard time estimating that figure since they’re early into annual subscription sales, and therefore just measure retention as the percentage of annual subscribers that renew each year. But Angie’s List has nearly 20 years in the digital subscription industry (the company was started in 1995). And the company’s most recent annual report stated that the average annual…

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Spotify and The Times Team Up in Acquisition-Retention Two-Step

News, Subscriber Acquisition, Subscriber Retention / Minal Bopaiah

By Minal Bopaiah Music streaming site Spotify has struck a deal with News UK to offer a year of free music to subscribers of The Times and The Sunday Times. While most media coverage has focused on the pros of the deal for Spotify, the deal is actually quite advantageous to both parties. Obvious, Spotify stands to gain by exposing The Times’ 153,000 digital subscribers and 207,000 print+digital bundle subscribers to their service. But The Times also gains…

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Despite BuzzFeed ‘Data’, Social Media is Not the Best Source of Referral Traffic for Subscription Sites

FInance, News, Subscriber Acquisition / Minal Bopaiah

By Minal Bopaiah Earlier this week, Re/code and The Atlantic published articles claiming Facebook was beating out Google in sending referral traffic to content sites. Define Media Group recently debunked that myth, explaining why search traffic is still the #1 source of referral traffic for their clients, some of which include big publishers. But perhaps you’re wondering what the best traffic sources are for subscription and paywalled sites? According to our 2013 Online Subscription Benchmark Report, direct traffic…

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Case Study Lessons: Use Push Notifications to Increase Engagement with Mobile Apps

News, Subscription Apps / Minal Bopaiah

By Minal Bopaiah When it comes to mobile app subscriptions, there are a lot of unknowns right now. How many people will actually buy a subscription within the app? What’s the best retention marketing for mobile? How much can you really charge? Some of these questions are answered in our latest Members-Only Case Study on Astrology Zone, one of the highest grossing lifestyle apps on the iPhone, which recently introduced paid subscriptions. But one of the most solid,…

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How to Get Better Conversion Rates for Subscription Sales with Truncated Articles

News, Subscriber Acquisition / Minal Bopaiah

By Minal Bopaiah Many paywalled news sites decide to show the first few lines of a news story before blocking access. But did you know that your offer copy right below the truncated article can affect your conversion rate significantly? Which Test Won just featured an A/B test done on The Times article page as part of their annual testing awards Webinar. In both versions of The Times’ test pages, an offer to subscribe sat below the first…

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Insight to drive subscription growth

Minal Bopaiah