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Minal Bopaiah

Most B2C Emails Opened on iPhones and Desktops

FInance, News, Subscription Apps /

By Minal Bopaiah While the iPhone and iPad accounted for 50% of opens for B2C emails in the fourth quarter of 2013, desktop environments came in second with 35% of opens, according to new data from Moveable Ink. While the data did not differentiate between eCommerce and subscription content emails, the information is useful for B2C subscription sites looking to optimize their email marketing and member engagement. Namely because the data points to high usage on Apple…

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Launch News: Epic Targets Kids with eBook Subscription Service

Business Media and Publishing, Industry Announcements, News, Subscriber Acquisition /

By Minal Bopaiah While there’s been a flurry of launches in the eBook subscription space (e.g., Scribd., Oyster, and others) few sites have sought meaningful ways to differentiate themselves from their competition. Until now. Epic just launched with an eBook subscription service aimed at kids. For $9.99/month or $79.99 a year, a single user can get unlimited access to children’s titles, from Cloudy with a Change of Meatballs to Mr. Popper’s Penguins. CEO Suren Markosian, a former gaming…

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New York Times Alters Mobile Meter to Match Online Paywall

News, Subscriber Acquisition, Subscription Apps /

The New York Times is altering the metered paywall on its mobile app to “better align the experience with that of NYTimes.com,” a spokesperson told Capital. Originally, NYT allowed mobile users to view 3 free articles a day before hitting an offer page to subscribe. But starting today, the mobile app will allow users to view 10 free articlesper month. However, the mobile app also allows for a free week of unlimited access after the initial download (see screenshot below). …

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New York Times Alters Mobile Meter to Match Online Paywall

News, Subscriber Acquisition, Subscription Apps /

By Minal Bopaiah The New York Times is altering the metered paywall on its mobile app to “better align the experience with that of NYTimes.com,” a spokesperson told Capital. Originally, NYT allowed mobile users to view 3 free articles a day before hitting an offer page to subscribe. But starting today, the mobile app will allow users to view 10 free articles per month. However, the mobile app also allows for a free week of unlimited access…

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Use Twitter Cards to Increase Engagement and Lead Generation on Twitter

News, Subscriber Acquisition /

Twitter recently introduced Analytics for Twitter Cards, an easy-to-use dashboard to track the ROI on Twitter posts that have multi-media elements. Which begs the question, Should subscription sites use Twitter Cards? In a word, yes. After an easy, 3-step installation, Twitter Cards (see an example below from The New York Times) automatically embed multi-media elements into the tweets your audience share with their Twitter followers. Data has shown that tweets with images get twice as much engagement (no actual data on video…

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Use Twitter Cards to Increase Engagement and Lead Generation on Twitter

News, Subscriber Acquisition /

By Minal Bopaiah Twitter recently introduced Analytics for Twitter Cards, an easy-to-use dashboard to track the ROI on Twitter posts that have multi-media elements. Which begs the question, Should subscription sites use Twitter Cards? In a word, yes. After an easy, 3-step installation, Twitter Cards (see an example below from The New York Times) automatically embed multi-media elements into the tweets your audience share with their Twitter followers. Data has shown that tweets with images get twice as much engagement…

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Case Study Lessons: How NOT to Lower a Paywall During Breaking News

News /

Last April, English-language newspaper The Kyiv Post launched a partial paywall. But then in November, the country saw massive political protests, leading The Kyiv Post to lower its paywall completely. Now, I highly recommend that subscription sites lower their paywall when necessary or advantageous – that can be in response to breaking news, or as a marketing promotion timed to an event. But this is a strategy that requires forethought and standard operating protocol, even in the…

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Case Study Lessons: How NOT to Lower a Paywall During Breaking News

News, Subscriber Acquisition /

By Minal Bopaiah Last April, Ukranian English-language newspaper The Kyiv Post launched a partial paywall. But then in November, the Ukraine saw massive political protests, leading The Kyiv Post to lower its paywall completely. Now, I highly recommend that subscription sites lower their paywall when necessary or advantageous — that can be in response to breaking news, or as a marketing promotion timed to an event. But this is a strategy that requires forethought and standard operating protocol,…

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Half of Americans Own a Tablet, But Most Use Them for eBooks, Not Subscription Content

News, Paywall, Subscription Apps, Technology /

New research from the Pew Internet & American Life project found that 50% of Americans now own a tablet or e-reader. The number of tablet owners jumped from 34% in September of 2013 to 42% after the holidays, and e-reader ownership jumped from 24% to 32% during the same period. But contrary to how this data is presented by eMedia Vitals, this does not imply that subscription content sites need to move swiftly to tablet or e-reader platforms. The data…

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Half of Americans Own a Tablet, But Most Use Them for eBooks, Not Subscription Content

FInance, News, Subscription Apps /

By Minal Bopaiah New research from the Pew Internet & American Life project found that 50% of Americans now own a tablet or e-reader. The number of tablet owners jumped from 34% in September of 2013 to 42% after the holidays, and e-reader ownership jumped from 24% to 32% during the same period. But contrary to how this data is presented by eMedia Vitals, this does not imply that subscription content sites need to move swiftly to…

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