Minal Bopaiah

Alternative Payments for Digital Content to Overtake Credit Cards by 2017

A new report says that credit and debit card processing will make up less than half of online transactions by 2017. Instead alternative payments like bank transfers, direct debits, e-wallets, mobile payments and alternate currencies like Bitcoin, will make up 51% of online payments, according to eCommerce processor WorldPay. Subscription sites have more time that others to budget for this transition, as consumers tend to try out alternative payment methods first on one-time eCommerce purchases. But already…

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Alternative Payments for Digital Content to Overtake Credit Cards by 2017

By Minal Bopaiah A new report says that credit and debit card processing will make up less than half of online transactions by 2017. Instead alternative payments like bank transfers, direct debits, e-wallets, mobile payments and alternate currencies like Bitcoin, will make up 51% of online payments, according to eCommerce processor WorldPay. Subscription sites have more time that others to budget for this transition, as consumers tend to try out alternative payment methods first on one-time eCommerce…

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Netflix Ends 2013 with 44 Million Subscribers and $1.18 Billion in Revenue

By Minal Bopaiah Netflix released its Q4 earnings recently, reporting it had generated $1.18 billion in revenue, a 24% growth over last year’s numbers. More interestingly, the site reported that it had 44.35 subscribers, with 33.42 million domestic subscribers and 10.93 million international subscribers. The streaming video on-demand site beat out its own target of adding 2 million subscribers in Q4 with a total of 2.33 new subscribers. Netflix CEO Reed Hastings wrote in a letter to shareholders…

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Case Study Lessons: How to Work a Trade Show Booth for Subscription Sales

By Minal Bopaiah Ah, the dreaded trade show booth — a staple in B2B marketing, but avoided whenever possible by conference-goers. But fear not! We’ve discovered a killer way to leverage your trade show booth for subscription sales! In this week’s Members-Only Case Study on Virginia Lawyers Weekly (VLW), Publisher Paul Fletcher explains how VLW is able to get the most out of their trade show attendance without pushing subscription sign-ups on the spot. In short, VLW allows its…

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Spotify and Rdio Promote Ad-Free Experience as Subscription Benefit

By Minal Bopaiah The streaming music industry is definitely experiencing some growing pains and adjustment problems. Recently, The New York Times wrote about how the industry is struggling to find profitability,even though most streaming music sites and services are getting above-average conversion rates on subscription sales (from 4% to 25%!). As my analysis detailed, the problem seems to lie in the music industry’s inability to understand consumer expectation and attitudes towards paying for music. But it looks like Spotify…

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Capital (NY) to Charge Nearly $6K for Subscriptions, Print Magazine to Serve as Direct Mail Piece

By Minal Bopaiah Capital, formerly known as Capital New York before Politico acquired the site, will be charging $5,990 for an annual subscription, beating out the $5,000 price tag for Politico’s Pro subscriptions. Politico’s co-founder and executive editor Jim VandeHei told Bloomberg in September that he envisioned charging $99 to $1,000 for a subscription, so this is a significant price jump from earlier estimates. However, Politico’s success with their $5,000 Pro subscription plan is possibly what gives…

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Capital (NY) to Charge Nearly $6K for Subscriptions, Print Magazine to Serve as Direct Mail Piece

Capital, formerly known as Capital New York before Politico acquired the site,will be charging $5,990 for an annual subscription, beating out the $5,000 price tag for Politico’s Pro subscriptions. Politico’s co-founder and executive editor Jim VandeHei told Bloomberg in September that he envisioned charging $99 to $1,000 for a subscription, so this is a significant price jump from earlier estimates. However, Politico’s success with their $5,000 Pro subscription plan is possibly what gives Capital and Politico’s parent company, Allbritton…

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HBO’s Dual Logins Are Its Best Marketing Tactic, says CEO

As we once explained in our How-To on Digital Rights Management, DRM should be a strategy that helps your maximize revenues — not a burdensome technology that locks out prospective subscribers. HBO seems to understand the nuances of this idea more than most paid content providers. CEO Richard Plepler recently admitted that the company is aware that cable subscribers are sharing their passwords so that family and friends can view HBO content on HBO Go. “”It’s not…

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HBO’s Dual Logins Are Its Best Marketing Tactic, says CEO

By Minal Bopaiah As we once explained in our How-To on Digital Rights Management, DRM should be a strategy that helps your maximize revenues — not a burdensome technology that locks out prospective subscribers. HBO seems to understand the nuances of this idea more than most paid content providers. CEO Richard Plepler recently admitted that the company is aware that cable subscribers are sharing their passwords so that family and friends can view HBO content on…

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We’re Hiring! Looking for an Ace Business Reporter with Digital Skills

Looking to be the next celebrity journalist? Love all things tech and business? Then apply to be our next online business reporter! Sister publications Subscription Site Central and Subscription Site Insider are looking to hire an ace business reporter to work part-time (approximately 15 hours a week). This is a work-from-home position, but DC-area professionals are preferred. Responsibilities include: – Writing in-depth (2,000-4,000 words) premium content each week – Blogging 2-3 times a week – Pitching story ideas and cultivating sources -…

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