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Minal Bopaiah

Google’s New SEO Rules Makes Subscriptions More Critical Than Ever for Profits

News, Subscriber Acquisition /

By Minal Bopaiah In case you haven’t heard, Google is changing the SEO game in 2014. It’s going to be harder to bet on — or even discover — key words that drive traffic to your site. And there’s going to be more emphasis on “conversational search.” But one of the biggest threats to paid content sites will be Google’s new right rail. Using Google+ profiles (which help you rank higher) and microformats, Google will now be…

Google’s New SEO Rules Makes Subscriptions More Critical Than Ever for Profits Read More »

Google’s New SEO Rules Makes Subscriptions More Critical Than Ever for Profits

News, Subscriber Acquisition /

In case you haven’t heard, Google is changing the SEO game in 2014. It’s going to be harder to bet on – or even discover – key words that drive traffic to your site. And there’s going to be more emphasis on “conversational search.” But one of the biggest threats to paid content sites will be Google’s new right rail. Using Google+ profiles (which help you rank higher) and microformats, Google will now be pulling information from…

Google’s New SEO Rules Makes Subscriptions More Critical Than Ever for Profits Read More »

High Percentage of Germans Embrace Digital Subscriptions and Paywalls

News, Paywall /

A new poll reports that 25% of Germans pay for digital content, particularly for specialized online news, reports, interviews and comments. In addition, 31% of the 766 surveyed internet users not currently paying for online content believed in principle with the idea, according to the study conducted by high-tech association BITKOM. If one generalizes those results to the larger population, Germany looks to have a market of about 12 million people paying or willing to pay for online…

High Percentage of Germans Embrace Digital Subscriptions and Paywalls Read More »

High Percentage of Germans Embrace Digital Subscriptions and Paywalls

FInance, News /

By Minal Bopaiah A new poll reports that 25% of Germans pay for digital content, particularly for specialized online news, reports, interviews and comments. In addition, 31% of the 766 surveyed internet users not currently paying for online content believed in principle with the idea, according to the study conducted by high-tech association BITKOM. If one generalizes those results to the larger population, Germany looks to have a market of about 12 million people paying or willing…

High Percentage of Germans Embrace Digital Subscriptions and Paywalls Read More »

WWE to Launch Subscription Site with 24/7 Streaming Video

Entertainment and Streaming, Industry Announcements, News, Subscriber Acquisition /

By Minal Bopaiah World Wrestling Entertainment (WWE) just announced plans to launch its own subscription site on Feb. 24th, with 24-hour streaming. The video announcement (which is just about the funniest corporate announcement I’ve ever seen), notes that the new network will have access to all shows and create new original programming, including a daily studio show. In addition, subscribers will have access to all formerly-aired pay-per-view events. Flagship shows like RAW and SmackDown will stay exclusive…

WWE to Launch Subscription Site with 24/7 Streaming Video Read More »

WWE to Launch Subscription Site with 24/7 Streaming Video

Entertainment and Streaming, Industry Announcements, News, Subscriber Acquisition /

World Wrestling Entertainment (WWE) just announced plans to launch its own subscription site on Feb. 24th, with 24-hour streaming. The video announcement (which is just about the funniest corporate announcement I’ve ever seen), notes that the new network will have access to all shows and create new original programming, including a daily studio show. In addition, subscribers will have access to all formerly-aired pay-per-view events. Flagship shows like RAW and SmackDown will stay exclusive to cable, but…

WWE to Launch Subscription Site with 24/7 Streaming Video Read More »

Target Breach Expands to 70 Million, Neiman Marcus Also Hacked

FInance, News, Payment Processing, Technology /

By Minal Bopaiah This year has started off with fire alarms for subscription sites after Target announced that 40 million of its customers’ credit card account numbers had been stolen, and Chase announced its plans to switch out 16 million MasterCard credit and debit cards for Visa cards. Both of these developments are going to cause headaches for subscription sites as customers are forced to change their account numbers, since those new account numbers will lead to…

Target Breach Expands to 70 Million, Neiman Marcus Also Hacked Read More »

Target Breach Expands to 70 Million, Neiman Marcus Also Hacked

News, Payment Processing, Paywall /

This year has started off with fire alarms for subscription sites after Target announced that 40 million of its customers’ credit card account numbers had been stolen, and Chase announced its plans to switch out 16 million MasterCard credit and debit cards for Visa cards. Both of these developments are going to cause headaches for subscription sites as customers are forced to change their account numbers, since those new account numbers will lead to more card declines, lower…

Target Breach Expands to 70 Million, Neiman Marcus Also Hacked Read More »

ALERT! Chase to Re-Issue 16 Million Credit and Debit Cards in 2014

News, Payment Processing, Paywall /

Chase is about to throw a major wrench in your retention program. According to payment processing expert Paul Larsen, Chase has entered into a strategic partnership with Visa and will be changing all of its customers over from MasterCard to Visa. That means that 16 million current MasterCard users will receive new cards with new account numbers from Chase over the next year. That averages to more than one million cards re-issued each month! And while Chase is looking to make the…

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New York Times New Design Not Optimized for Conversions, Includes $5 Trial

News, Subscriber Acquisition, Technology /

The New York Times launched a new site design today that’s truly beautiful, but may lead to mixed results when it comes to increasing conversion rates and subscription revenues. That’s mainly because the new site seems optimized for skimming articles, which means more users will hit that 10 article meter limit. But the paywall overlay leaves much to be desired in terms of best practices. First, the new site has an amply amount of white space, which makes…

New York Times New Design Not Optimized for Conversions, Includes $5 Trial Read More »

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