Author: Minal Bopaiah - Page 14 - Subscription Insider

New York Times New Design Not Optimized for Conversions, Includes $5 Trial

News, Subscriber Acquisition, Technology / Minal Bopaiah

By Minal Bopaiah The New York Times launched a new site design today that’s truly beautiful, but may lead to mixed results when it comes to increasing conversion rates and subscription revenues. That’s mainly because the new site seems optimized for skimming articles, which means more users will hit that 10 article meter limit. But the paywall overlay leaves much to be desired in terms of best practices. First, the new site has an amply amount of white…

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Amazon Prime to Make Estimated $1.58 Billion from 20 Million Subscribers

Business Media and Publishing, Entertainment and Streaming, News, Paywall / Minal Bopaiah

Amazon recently confirmed that it has more than 20 million subscribers to Amazon Prime, the site’s subscription service that affords customers with free shipping, streaming video of TV shows and movies, and eBook and print book rentals. Amazon has historically been very secretive about its member numbers, and this may be the first time the public has gotten an accurate count on their subscriber base. In addition, Amazon confirmed that multiple users in a household are only counted…

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Amazon Prime to Make Estimated $1.58 Billion from 20 Million Subscribers

FInance, News / Minal Bopaiah

By Minal Bopaiah Amazon recently confirmed that it has more than 20 million subscribers to Amazon Prime, the site’s subscription service that affords customers with free shipping, streaming video of TV shows and movies, and eBook and print book rentals. Amazon has historically been very secretive about its member numbers, and this may be the first time the public has gotten an accurate count on their subscriber base. In addition, Amazon confirmed that multiple users in a…

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UK’s Streaming Music Industry Garners £103 Million from Subscriptions in 2013

News, Paywall / Minal Bopaiah

Subscription revenues for streaming music among UK audiences totaled £103 million in 2013, according to a recent report by British music body the BPI and the Official Charts Company. Overall, the music industry garnered more than £1 billion in 2013, and the majority was from album sales. However, while album and single sales saw slight, single-digit decreases, subscription revenue grew by 33%, accounting for 10% of total music revenues. Obviously, that figure does not account for ad-supported streaming, implying that the total…

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UK’s Streaming Music Industry Garners £103 Million from Subscriptions in 2013

FInance, News / Minal Bopaiah

By Minal Bopaiah Subscription revenues for streaming music among UK audiences totaled £103 million in 2013, according to a recent report by British music body the BPI and the Official Charts Company. Overall, the music industry garnered more than £1 billion in 2013, and the majority was from album sales. However, while album and single sales saw slight, single-digit decreases, subscription revenue grew by 33%, accounting for 10% of total music revenues. Obviously, that figure does not account for ad-supported streaming,…

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Case Study Lessons: When Widespread Publicity Backfires for Subscription Sites

Industry Announcements, News / Minal Bopaiah

Venture capital-backed contests can be a godsend for start-up tech firms, asTechCrunch Disrupt NY winner Enigma well knows. The subscription database that makes public data more searchable won $50,000 and a massive amount of publicityback in May of 2012. But publicity is a double-edged sword. Since winning the TechCrunch content, Enigma has received 10,000 requests for a free trial of their subscription products, which combines and streamlines data from more than 100,000 sources, such as SEC filings, patent application,…

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Case Study Lessons: When Widespread Publicity Backfires for Subscription Sites

Industry Announcements, News, Subscriber Acquisition / Minal Bopaiah

By Minal Bopaiah Venture capital-backed contests can be a godsend for start-up tech firms, as TechCrunch Disrupt NY winner Enigma well knows. The subscription database that makes public data more searchable won $50,000 and a massive amount of publicity back in May of 2012. But publicity is a double-edged sword. Since winning the TechCrunch content, Enigma has received 10,000 requests for a free trial of their subscription products, which combines and streamlines data from more than 100,000 sources, such…

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ABC Adds Paywall While Netflix Tests Subscription Pricing by Number of Users

Entertainment and Streaming, News, Subscriber Acquisition / Minal Bopaiah

ABC will be adding a paywall for instant access to its shows starting Jan. 6th, following the model Fox uses. Now, instead of getting next-day streaming video access for free to shows like Modern Family, Scandal and Grey’s Anatomy (for those of us still watching Grey’s), viewers will either have to pay for access or wait a week. Most viewers will likely migrate to Hulu Plus for access, since a subscription allows access to other network…

ABC Adds Paywall While Netflix Tests Subscription Pricing by Number of Users Read More »

ABC Adds Paywall While Netflix Tests Subscription Pricing by Number of Users

Entertainment and Streaming, News / Minal Bopaiah

By Minal Bopaiah ABC will be adding a paywall for instant access to its shows starting Jan. 6th, following the model Fox uses. Now, instead of getting next-day streaming video access for free to shows like Modern Family, Scandal and Grey’s Anatomy (for those of us still watching Grey’s), viewers will either have to pay for access or wait a week. Most viewers will likely migrate to Hulu Plus for access, since a subscription allows access to…

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Subscription Site Central’s Top 10 Stories of 2013

News, Subscriber Acquisition / Minal Bopaiah

By Minal Bopaiah So it’s that time of year, when the staff at Subscription Site Central disappears into the analog world to do analog things. (There’s no proof, but some of us have been known to moonlight as Santa’s elves or masquerade as those people who actually buy printed books.) We’ll be returning on January 2, 2014, but in the meantime, we want to leave you with the top 10 most-clicked-on posts of 2013: #10. TheStreet Makes $10.4 Million…

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Minal Bopaiah

New York Times New Design Not Optimized for Conversions, Includes $5 Trial

Amazon Prime to Make Estimated $1.58 Billion from 20 Million Subscribers

Amazon Prime to Make Estimated $1.58 Billion from 20 Million Subscribers

UK’s Streaming Music Industry Garners £103 Million from Subscriptions in 2013

UK’s Streaming Music Industry Garners £103 Million from Subscriptions in 2013

Case Study Lessons: When Widespread Publicity Backfires for Subscription Sites

Case Study Lessons: When Widespread Publicity Backfires for Subscription Sites

ABC Adds Paywall While Netflix Tests Subscription Pricing by Number of Users

ABC Adds Paywall While Netflix Tests Subscription Pricing by Number of Users

Subscription Site Central’s Top 10 Stories of 2013

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