Minal Bopaiah

While many investors might be wondering if Twitter’s impending IPO will be as inflated as Facebook’s, subscription marketers are still trying to grapple with how effective social media is for paid content sales. And more so, whether advertising on social media is ever worth the time and money. Fortunately, we were able to unearth a helpful Case Study Examples from The Financial Times’ experiment with Twitter’s Promoted Tweets. In celebration of their 125th anniversary, The Financial Times (FT)…

While the holidays often cause a spike in sales for most merchants, subscription sites can have a more difficult time closing sales because of the lack of a physical product to wrap and place under the tree. That’s why we liked this ingenious marketing tactic from Audiobooks — offering holiday gift cards for online subscriptions. This isn’t the first site to offer gift cards — we’ve seen a previous example from Skype. But what we like about this promotion…

By Minal Bopaiah While the holidays often cause a spike in sales for most merchants, subscription sites can have a more difficult time closing sales because of the lack of a physical product to wrap and place under the tree. That’s why we liked this ingenious marketing tactic from Audiobooks — offering holiday gift cards for online subscriptions. This isn’t the first site to offer gift cards — we’ve seen a previous example from Skype. But what we…