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Minal Bopaiah

Capital New York Re-Launches with Complimentary ‘Pro’ Subscriptions Until February

Industry Announcements, News, Subscriber Acquisition /

By Minal Bopaiah Capital New York, newly acquired by Politico, re-launched today as Capital, with a cleaner design and a “Pro” subscription offering. However, hesitant to scare of the site’s free users, Capital has not yet listed prices to its Pro subscription; instead, Capital is offering complimentary access until February to anyone who signs up. This is a brilliant strategy for sites looking to introduce paid subscriptions to an audience used to free content. The long lead time…

Capital New York Re-Launches with Complimentary ‘Pro’ Subscriptions Until February Read More »

What We Can Learn When a Weekly Tablet Magazine Calls It Quits

News, Paywall, Subscription Apps /

While we like to highlight subscription publications that are doing it right, it’s also helpful to learn from those that failed. That’s why I was so grateful to see Tim Burrows, Content Director of Encore, write extensively about why the weekly tablet app is calling it quits. For those of you pressed for time, here are the highlights: Encore launched two years ago with a plan to sell single editions via its iPad app for $4.49 and year-long subscriptions…

What We Can Learn When a Weekly Tablet Magazine Calls It Quits Read More »

What We Can Learn When a Weekly Tablet Magazine Calls It Quits

News, Subscriber Acquisition, Subscription Apps /

By Minal Bopaiah While we like to highlight subscription publications that are doing it right, it’s also helpful to learn from those that failed. That’s why I was so grateful to see Tim Burrows, Content Director of Encore, write extensively about why the weekly tablet app is calling it quits. For those of you pressed for time, here are the highlights: Encore launched two years ago with a plan to sell single editions via its iPad app for…

What We Can Learn When a Weekly Tablet Magazine Calls It Quits Read More »

Financial Times Chooses Mobile Over SEO for New Subscription Product. Should You?

News, Subscription Apps, Technology /

By Minal Bopaiah In May, The Financial Times launched a new subscription product called fastFT, available to subscribers and registered users. But unlike most subscription content sites, FT decided to focus on going mobile first instead of optimizing for search. The new product provides breaking market-moving financial and political stories 24 hours a day, and FT was wise to focus on mobile since that’s the sort of news consumers want to digest on their phones. More importantly, new…

Financial Times Chooses Mobile Over SEO for New Subscription Product. Should You? Read More »

Financial Times Chooses Mobile Over SEO for New Subscription Product. Should You?

News, Subscription Apps, Technology /

In May, The Financial Times launched a new subscription product called fastFT, available to subscribers and registered users. But unlike most subscription content sites, FT decided to focus on going mobile first instead of optimizing for search. The new product provides breaking market-moving financial and political stories 24 hours a day, and FT was wise to focus on mobile since that’s the sort of news consumers want to digest on their phones. More importantly, new data shows that one…

Financial Times Chooses Mobile Over SEO for New Subscription Product. Should You? Read More »

How The New York Times is Acquiring Subscribers Through Google Play Newsstand

News, Payment Processing, Subscriber Acquisition, Technology /

On Friday, we covered Google’s relaunch of Currents as Google Play Newsstand, which now allows publishers to sell digital subscriptions. In that post, we mentioned that name-brand publications like The Financial Times and The New York Times were signing up to use the service which only takes a 10% cut of subscription sales (compared to Apple’s 30%). Today we have a few more details about how The New York Times is sweetening the pot in order…

How The New York Times is Acquiring Subscribers Through Google Play Newsstand Read More »

How The New York Times is Acquiring Subscribers Through Google Play Newsstand

News, Subscriber Acquisition, Subscription Apps /

By Minal Bopaiah On Friday, we covered Google’s relaunch of Currents as Google Play Newsstand, which now allows publishers to sell digital subscriptions. In that post, we mentioned that name-brand publications like The Financial Times and The New York Times were signing up to use the service which only takes a 10% cut of subscription sales (compared to Apple’s 30%). Today we have a few more details about how The New York Times is sweetening the pot…

How The New York Times is Acquiring Subscribers Through Google Play Newsstand Read More »

Boston Globe Capitalizes on Red Sox World Series Win to Sell Digital Subscriptions

News, Subscriber Acquisition /

By Minal Bopaiah While this time of year lends itself to holiday and end-of-year promotions, The Boston Globe is capitalizing on one more seasonal advantage — the Red Sox winning the World Series. In their recent round of email marketing, The Globe is tying its trial subscription rate to a special commemorative book (in print!) about the Red Sox’s 2013 season and World Series win. Some great things about this promotion: local sports fans are an easy demographic…

Boston Globe Capitalizes on Red Sox World Series Win to Sell Digital Subscriptions Read More »

Boston Globe Capitalizes on Red Sox World Series Win to Sell Digital Subscriptions

News, Subscriber Acquisition /

While this time of year lends itself to holiday and end-of-year promotions, The Boston Globe is capitalizing on one more seasonal advantage — the Red Sox winning the World Series. In their recent round of email marketing, The Globe is tying its trial subscription rate to a special commemorative book (in print!) about the Red Sox’s 2013 season and World Series win.   Some great things about this promotion: local sports fans are an easy demographic to convert into…

Boston Globe Capitalizes on Red Sox World Series Win to Sell Digital Subscriptions Read More »

Google Currents to Sell Subscriptions After Re-Launch as Google Play Newsstand

News, Subscriber Acquisition, Technology /

Two years ago, I wrote about Google’s new app, Currents, which, at the time, was a consumer and publisher-friendly app but lacked the ability for publishers to sell digital subscriptions. Like social media, the app would have been great for distributing free content, but not for driving sales for premium content. That’s apparently changed as Google folds Currents into its new Google Play Newsstand and allows publishers like The New York Times to sell digital subscriptions…

Google Currents to Sell Subscriptions After Re-Launch as Google Play Newsstand Read More »

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